A Case Study to understand the Factors that promote and facilitate Medical Tourism in Thailand with regards to Services provided by Hospitals

Abstract

The aim of this study is to understand reasons behind the growing medical tourism industry in Thailand. By studying the attributes that make the hospitals in Thailand more attractive to medical tourist we can better our hospitals and our services. Since medical tourism contributes significantly to the economy of Thailand and its benefits pour into other sectors of the tourism industry it is an important subject of study. The study also will be helpful in the future when ASEAN Economic Community (AEC) comes into being in 2015 which might create more competition for this industry in Thailand. Medical tourism is technology oriented but also has a big service factor to it Medical patients who arrive in a new country find these factors make them more comfortable and secure especially when they are faced with serious medical problems.