Gratifications about reality television "the voice of china" among chinese audience

Abstract

The main objective of this study is to apply the uses and gratifications approach to investigate “The Voice of China”, the most successful talent show in china for past two years. The research examines the motives for watching and satisfaction of audience through comparing the gratifications sought and gratifications obtained. A quantitative survey is be used to collect data. The samples are selected by convenience sampling method and all of the samples are 231. The mean and standard deviation are tabulated and analyzed by using paired sample t-test. The finding suggests that the primary motives for watching “The Voice of China” among Chinese audiences are social interaction, entertainment and relaxing, but not vicarious participation or perceived reality. And the gratifications are well obtained indicates high audience satisfaction for the program content.