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Showing results 386 to 405 of 5013
| Issue Date | Title | Author(s) | Advisor(s) | | 10-Feb-2024 | Positive Relatioship between Viewing Motivations, Perceived Reality of the TV Reality Show and Self-Esteem among Vietnamese Audience: A Case Study of The Masked Singer Vietnam | Nguyen Huu Quynh Nhu | Pacharaporn Kesaprakorn |
| 2024 | Presenting Global Brands with Celebrity Endorsement through Impression Management and Storytelling Techniques: A Case Study of 12 Brand Archetypes in Personal Care Product Category | Xiaolin Hu | Ratanasuda Punnahitanond |
| 25-Jan-2019 | Price awareness, social influence, sales promotion and brand awareness affecting purchase intention of cosmetic in Bangkok | Su Xinhe | Kasemson Pipatsirisak |
| 2022 | Product placement in Chinese variety show: A case study of Back to Fields | Changyan Liu | Ratanasuda Punnahitanond |
| 2021 | Promoting Country as Tourist Destination to Chinese Tourists via Weibo: A Case Study of Switzerland Tourism Board | Laiping Huang | Ratanasuda Punnahitanond |
| 2016 | Purchasing Decision towards Top Three Fast-Food Brands in Thailand: A Case Study of KFC, McDonald’s and Chester’s Grill in Thailand | Phompassorn Boontavipitak | Sumas Wongsunopparat |
| 2019 | Recommendation, Customer Satisfaction, Online Shopping Experience, Trust, and Word-of-mouth Affecting Consumer Online Shopping Decision in China | Liqin, He | Nittana Tarnittanakorn |
| 2015 | Relationship Between Peace of Mind and Organizational Citizenship Behavior:The Mediate Role of Loving Kindness | Atiwat Pratchawittayagorn | Vanchai Ariyabuddhiphongs; Chuta Thianthai |
| 2018 | The relationships between perceived serviced quality, perceived value, perceived expectation and customer satisfaction and Myanmar people's satisfaction on the public transportation in Yangon | Aung Htooe Khaing | Kasemson Pipatsirisak |
| 2020 | Research and analysis of bachelor students’ creativity: A case study of accountancy and non-accountancy students from Baise University 2020 | Xu Yan | Detlef Reis; Wenbin Lin |
| 2019 | Research Efficiency of Settlement Transactions on Cash Management System and Its Construction for Sophistication of Liquidity Management | Tatsuya Kato | Rapeesorn Fuangkasem |
| 2022 | Research on innovative talent management model to support urban innovation in Baise, Guangxi, China | Yao Yinheng | Xavier Parisot; Varalee Chinerawat; Qiuxue Luo |
| 2022 | Response Strategy to Negative Electronic Word-of-Mouth: A Case Study of Marriott International in China | Zhang Jiahui | Rosechongporn Komolsevin |
| 2008 | Rhetorical sensitivity and communication competence : a test for convergent validity | Dilbeck, Keith Edward | Rosechongporn Komolsevin; Sudarat D.Chantrawatanakul |
| 2011 | Satisfaction in the use of Internet for value education among the secondary students in the Catholic schools in Bangkok | Damalerio, Maria Cora | Rosechongporn Komolsevin; Terapon Poorat |
| 2020 | Scrum, a quantitative analysis of functional Versus cross-functional teams in digital companies in Thailand | Nestor Javier Garcia Cantillo | Detlef Reis |
| 2025 | Self-Presentation of Others on Social Media And Its Impact on Burmese Youth Depression in Thailand: A Case Study of Facebook | Shwe Sin Ye Htut | Ratanasuda Punnahitanond |
| 2021 | Selling Beauty On Weibo: Content Analysis Of Short Videos’ Weibo Advertising Steategies Appeals, And Executions | Hang Yin | Vimviriya Limkangvanmongkol |
| 29-Jun-2023 | SENSORY MARKETING IMPACTING THAI CUSTOMERS' SATISFACTION WITH DUNKIN' DONUT SHOP IN BANGKOK | Lalit Nagar | Dr. Nittana Tarnittanakorn |
| 2018 | Sexual violence in Thai soap opera: a case of Sawan bieng (Twisted heaven) | Pornpen Chawalitthada | Boonlert Supadhiloke |
Showing results 386 to 405 of 5013
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