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Title: | Thai subordinates' perceptions of sex, socio-communicative style, and verbal aggressiveness on supervisor's credibility |
Authors: | Siraya Kongsompong |
Keywords: | Thai subordinates |
Issue Date: | 2008 |
Publisher: | Bangkok University |
Abstract: | Thai statistic indicates that there are fewer women pursuing leadership roles
than men. The percentage of female workers in the director level is much lower than
that of male workers in all sizes of establishment. This gender segregation triggered
this study to explore any significant difference in subordinates’ perceptions between
sexes, socio-communicative styles, and verbal aggressiveness of their supervisor’s
credibility.
The mixed-approach of multivariate analysis of variance (2 x 4 x 2
MANOVA) and interviewing were employed to test the research questions at the
significant level of .05. There were three independent variables (sex, sociocommunicative
style, and verbal aggressiveness) and three dependent variables of
credibility (expertise, trustworthiness, and goodwill). The instruments employed to
answer the research questions were Assertiveness-Responsiveness Measure, Verbal
Aggressiveness Scale, and Source Credibility Scale. Participants were Thai
subordinates who worked in the retailing and consumer products industry, which was
the predominant business category in Thailand.
Findings from 410 participants in the questionnaire survey from randomly
selected 11 retailing and consumer products companies indicate that there is no
significant difference between male and female supervisors’ credibility from their
subordinates’ perceptions. However, subordinates demonstrate significant difference
in perceptions toward their supervisors’ socio-communicative styles (noncompetent,
submissive, aggressive, or competent) and verbal aggressiveness (verbally aggressive
or non-verbally aggressive). When combining the sex variable with sociocommunicative
style, the result shows no significant difference in supervisor’s
credibility. Similarly, there is no interaction effect between sex and verbal
aggressiveness in terms of supervisor’s credibility from subordinates’ perceptions.
When considering answers from the interviews, different opinions with respect
to sex of supervisor are found. Although working with male and female supervisor
does not yield significant difference in terms of the credibility, the approach of
working with different sex could become the issue due to the different nature of
masculine and feminine traits. In terms of socio-communicative style and verbal
aggressiveness, most interviewees prefer to work with competent and non-verbally
aggressive supervisor. As a result, the recommended character of highly credible
supervisor should conform to competent style which combines both assertiveness
(masculinity) and responsiveness (femininity) characteristics. Verbal aggressiveness
should also be tempered with politeness in order to fit with the feminine nature of
Thai culture. |
Description: | Thesis (Ph.D.)--Graduate School, Bangkok University, 2008 |
Subjects: | Subordinationism -- Research Perception -- Research Perception -- Research |
Advisor(s): | Miller, Jerry |
URI: | http://dspace2.bu.ac.th/jspui/handle/123456789/717 |
Appears in Collections: | Dissertation Dissertation
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