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Issue DateTitleAuthor(s)Advisor(s)
5-Mar-2022EFFECT OF MARKETING MIX ON QUICK SERVICE RESTAURANT (QSR) CONSUMPTION IN BANGKOK, THAILAND. A STUDY OF KFC, MCDONALD'S AND BURGER KINGIdahosa Ben ObomwanDr. Sumas Wongsunopparat; Dr. Jiraphan Skuna
2019Effect of spokesperson types and the use of first person pronoun in crisis communication on food organization reputation and purchase intentionSarinya KongtiengRosechongporn Komolsevin
2017Effects of Korean television dramas on the flow of Thai tourists in KoreaArada TaechakasariDuangthida Nunthapirat
2015Effects of Sales Promotion on Purchasing Decision of Customer: A Case Study of Baskin Robbins Ice – Cream Franchise ThailandAjan ShresthaSriwan Thapanya; Sumas Wongsunopparat
2016Electronic Words of Mouth in Facebook: A case study of SK-ll in taiwanLiang HuangRatanasuda Punnahitanond; James Gomez
2018Electronic Words-of-Mouth in Weibo: A Case Study of Mistine in ChinaXue TangRatanasuda Punnahitanond
2008Employee's perception on superior's power and status as related to superior/subordinate relationship and communication pattern among th employees of Bhutan Broadcasting Service CorporationKarma, TenzinRosechongporn Komolsevin
2005Establishing identity : narratives of deaf ThaiSirintorn BhibulbhanuvatJames, Anita C.
2015Ethnocentrism and Rhetorical Sensitivity in the New Media Age: A Case Study of Bangkok University StudentsJames Montgomery ChowRosechongporn Komolsevin; Ratanasuda Punahitanond
2558E – Word of Mouth และ ทัศนคติ ที่มีอิทธิพลต่อความจงรักภักดีของผู้บริโภคที่ใช้บริการร้านอาหารเกาหลี ในกรุงเทพมหานครเจริญขวัญ วงค์เพ็ญรวิพรรณ สุภาวรรณ์
2020Examining and identifying effective teaching methods for primary school educational program students of Baise UniversityPeipei WeiXavier Parisot; Johan Van Rooyen; Luo Qiuxue
2021Examining motivation factors that affect generation Z Chinese tourists' satisfaction and their revisit intention to boutique hotels in PhuketWu YutongPipatpong Fakfare
2004Expatriates as change agents : communication, national culture, and change in global organizationsVinai RoachthavilitMedved, Caryn
2019Experimental research on employee performance review using knowledge management oriented OKRs approach in comparison to KPI approachWiraiwan KanketChulatep Senivongse
18-Dec-2020Explorative analysis of BU library redesign to become a creative space: From BU international students' point of viewZongwei LiXavier Parisot; Varalee Chinerawat; Wenbin Lin
2020Explorative analysis of IKI-SEA website to attract more participantsChen ChenXavier Parisot; Johan Van Rooyen; Wenbin Lin
2020Exploratory analysis on the leadership of undergraduates in Bangkok University 2020Yuning HuangXavier Parisot; Varalee Chinerawat; Qinghua Qin
10-Aug-2022Exploring Intrapreneurship among Employees: A Case Study of Alibaba’s Vmate ProjectShen QinjieDetlef Reis
2021Exploring knowledge coordination in a distributed and highly interdependent knowledge firm: A case study of Thai destination management companyOliver Ortiz-PaezDongcheol Heo
18-Dec-2022Exploring the Success of R&D BIOTECH Innovators in Higher Education Institutions: A Case Study of UPLB Agricultural InnovationMarivilla Lydia Bulan AggaraoAlex Bennet and Ronald Vatananan-Thesenvitz
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