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Browsing by Author Kasemson Pipatsirisak

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Showing results 3 to 19 of 19
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Issue DateTitleAuthor(s)Advisor(s)
2018Impact of Website Quality, Customer’s Trust and Customer’s Attitudes Toward On-line Channel on Customer’s Intention to Use Service of Premium Department Stores in BangkokJing JiaYanKasemson Pipatsirisak
25-Jan-2019Price Awareness, Social Influence, Sales Promotion and Brand Awareness Affecting Purchase Intention of Cosmetic in BangkokSUXINHEKasemson Pipatsirisak
2015Small Hotel Entrepreneur Decision during Thailand Political Crisis in ThailandKamol SrinarulaKasemson Pipatsirisak
17-Jan-2019The Effect Of Brand Image, Product Quality and Sale Promotion to Thai Consumers Decesions to Purchase Korean Brand Cosmetics in Bangkok DistrictHsi Thu Pyae SoneKasemson Pipatsirisak
2018The Impact of Brand Awareness and Social Marketing Media on Thai Consumqr Brand Loyalty for Buying New Brand of European AutomobileAkihiro YoshidaKasemson Pipatsirisak
2019The Impact of Brand Awareness, Sales Promotion, Online Advertising, Product Attributes, on Chinese Tourist’s Intention to Buy Thai Instant NoodleWeikai LiaoKasemson Pipatsirisak
2017The Impact of Brand Image and Customer Values upon Buying Decisions and Brand Loyalty of Hotels in the Thai Tourist Industry: A Case Study of Gay Men Purchasing Decision in the Thailand Metropolitan DistrictsHatsadee WangpimoonKasemson Pipatsirisak
26-Jun-2019THE IMPACT OF BRAND TRUST, PERCEIVED PRODUCT QUALITY AND PERCEIVED VALUE ON CHINESE CONSUMERS' BUYING INTENTION OF CHINESE BRAND AUTOMOBILESWang YupengKasemson Pipatsirisak
9-Sep-2017The impact of destination image and words of mouth on Chinese tourists' destination decision to visit ThailandLI HAOKasemson Pipatsirisak
26-Jun-2019THE IMPACT OF PERCEIVED RISK, MOBILE PAYMENT CHARACTERISTICS AND CUSTOMER SATISFACTION ON CHINESE USERS’ DECISION TO USE MOBILE PAYMENTGuo YuKasemson Pipatsirisak
2019The Impact of Perceive Value, Word of Mouth, Brand Trust on Customer's Intention to Use the Service of Beauty SurgeryBin LiaoKasemson Pipatsirisak
2019The impact of price, quality, and environmental concern on adopting decision of green package for Thai consumerAnuntachai PhinijkijsophonKasemson Pipatsirisak
2017The Impact of Store Image on Brand Loyalty Among Thai Customers to Use the Service of Japanese Restaurant in Bangkok DistrictGuanhao HuangKasemson Pipatsirisak
2018The Impacts of Product Attributes, Physical Environment and Cutural Awareness on Chinese Visitors to Visit Night Market in BangkokWu XuanKasemson Pipatsirisak
30-Jan-2019THE RELATIONSHIP BETWEEN BRAND KNOWLEDGE, BRAND EXPERIENCE, BRAND TRUST AND BRAND LOYALTY ON LUXURY BRAND PERFUME TOWARD CHINESE CONSUMERSJing ChuyuanKasemson Pipatsirisak
29-Jan-2019The relationship between social influence,product attributes,perceived price, brand trust and intention of Chinese people to purchase Thai riceLiyuan ChenKasemson Pipatsirisak
2018The Relationships Between Perceived Serviced Quality, Perceived Value, Perceived Expectation and Customer Satisfaction and Myanmar People's Satisfaction on the Public Transportation in YangonMr. Aung Htooe KhaingKasemson Pipatsirisak
Showing results 3 to 19 of 19
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