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Browsing by Author Ratanasuda Punnahitanond

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Showing results 1 to 35 of 35

Issue Date	Title	Author(s)	Advisor(s)
2024	Advertising Strategy of Online Advertisements	Deng Shiqi	Ratanasuda Punnahitanond
2021	An analisys of the use of Facebook by the United Nations regional offices in Asia-Pacific for relationship cultivation with constituencies	Diego De La Rosa	Ratanasuda Punnahitanond
2020	Brand Communication Via Mobile Application for New Energy Automobile: A Content Analysis of NIO Brand in CHINA	Wang Peng Xiang	Ratanasuda Punnahitanond
2022	Chinese Youth’s Exposure to Digital Marketing Communication Strategies of Youth Films and EWOM Involvement and their Relationship with Youth Film Viewing: A Case Study of Weibo	Huating Yang	Ratanasuda Punnahitanond
2019	Cosmetics reviews and writing styles on Facebook fan page: A case study of top Thai beauty influencers	Jerawan Thammchart	Ratanasuda Punnahitanond
2020	Dharma Programs on Thai Television: An analysis of Their Narration and Content	Balram Gurung	Ratanasuda Punnahitanond
2016	Electronic Words of Mouth in Facebook: A case study of SK-ll in taiwan	Liang Huang	Ratanasuda Punnahitanond; James Gomez
2018	Electronic Words-of-Mouth in Weibo: A Case Study of Mistine in China	Xue Tang	Ratanasuda Punnahitanond
2024	Equal voices of theatre: Investigating cognition, emotion and behavior of visually impaired audiences through playwriting and sound design	Manussawee Puatrakul	Ratanasuda Punnahitanond
2019	Facebook as relationship maintenance platform and users’ perceived tie strength: Comparison between friendship types	Michael D. Wykoff	Ratanasuda Punnahitanond; Chalisa Magpanthong
2013	Farming South Sudan : The portrayal of South Sudan in international news	Rajatalo, Kari	Boonlert Supadhiloke; Ratanasuda Punnahitanond
2021	Health communication via Line and Thai seniors: Impacts of content type and message framing on audiences’ responses	Opaporn Pasvekin	Ratanasuda Punnahitanond
2018	How does OPPO communicate its brand identity to Vietnamese audiences via celebrity endorsement?	Nguyen Le Phuong Quynh	Ratanasuda Punnahitanond
2021	Influences of Japanese Idol Agency’ S Presentation of Idols’ Identity on Japanese Fans’Self-identity and Visual Self-presentation: A Case Study of Johnny’S	Lin Chi Hsun	Ratanasuda Punnahitanond
2020	Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to Thailand	Edwin Handriano Triawan	Ratanasuda Punnahitanond; Suwannee Luckanvanich
2020	Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to Thailand	Edwin Handriano Triawan	Ratanasuda Punnahitanond; Suwannee Luckanvanich
2013	Korean Celebrities' Image in Online Teen Media and Their Effects on Vietnamese Adolescents	Chau Ngoc Pham	Ratanasuda Punnahitanond
2022	Mass Media Strategies and Its Promotion of Japanese Idol Culture in China: A Case Study of SNH48 and AKB48	Wenhao Fan	Ratanasuda Punnahitanond
2021	Media bias in news coverage of Hong Kong protest: A comparative study of online newspapers with different political orientations	Yimin Wang	Ratanasuda Punnahitanond
2024	Persuasion in Covid-19 health messages on social media: A case study of China	Manhong Li	Ratanasuda Punnahitanond
2023	Persuasion strategies of product reviews by Li Jiaqi account on TikTok: A case study of China	Yuwen Teng	Ratanasuda Punnahitanond
2023	Persuasion strategies promoting the COVID-19 vaccination among Chinese citizens in WeChat	Yujin Yang	Ratanasuda Punnahitanond
2015	Portrayal of Thailand: A Comparative Study of American and Chinese Films	Huang Shang	Ratanasuda Punnahitanond
2024	Presenting Global Brands with Celebrity Endorsement through Impression Management and Storytelling Techniques: A Case Study of 12 Brand Archetypes in Personal Care Product Category	Xiaolin Hu	Ratanasuda Punnahitanond
2022	Product placement in Chinese variety show: A case study of Back to Fields	Changyan Liu	Ratanasuda Punnahitanond
2021	Promoting Country as Tourist Destination to Chinese Tourists via Weibo: A Case Study of Switzerland Tourism Board	Laiping Huang	Ratanasuda Punnahitanond
2025	Self-Presentation of Others on Social Media And Its Impact on Burmese Youth Depression in Thailand: A Case Study of Facebook	Shwe Sin Ye Htut	Ratanasuda Punnahitanond
2024	Textual analysis of advertising execution styles by top six TikTok influencers: A case study of Vietnam	Thien Vinh Hoang	Ratanasuda Punnahitanond
2021	Thai Millennials' Online Political Engagement: Investigating Mechanisms behind Their Motivation	Poiluang Konsongsaen	Ratanasuda Punnahitanond
2024	The Effects of Culture-Embedded Advertisements on Consumers’ Brand Recognition and Brand Preference: A Case Study of Johnson & Johnson	Yiyin Liang	Ratanasuda Punnahitanond
2021	The Impact of E-cigarette Advertising Exposure on Young Adults' Perception of Tobacco's Harm, Acceptability of Tobacco Use, and E-cigarette Smoking Intention: A Case Study of Non-users in Shanghai	Sergey Khukhlaev	Ratanasuda Punnahitanond
2021	The Influence of Google Score Ratings and Reviews on Vietnamese Consumers’ Online Hotel Booking Decision: A Case Study of Five-star Hotels in Vietnam	Hau Le	Ratanasuda Punnahitanond
2023	The Move Forward Party (MFP) Political Communication and Its Effects on Voters’ Perceived Political Ideology, Attitude Homophily, and the 2023 Thailand General Election Decision: Comparing Four Thai Generations	Salas Supalakwatchana	Ratanasuda Punnahitanond
2018	Types of WeChat Image-text, Advertising Appeals, and Execution Styles in WeChat Official Account Articles: A Case Study of Ananda Condo Brand in Thailand	Chang, Xiaoqing	Ratanasuda Punnahitanond
2020	Understanding the Fan Backlash of Star Wars: The Last Jedi in terms of Communication Theory	Htoo Zin Oo	Ratanasuda Punnahitanond

Showing results 1 to 35 of 35