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DSpace at Bangkok University >
Browsing by Author Pacharaporn Kesaprakorn
Showing results 1 to 20 of 43
| Issue Date | Title | Author(s) | Advisor(s) | | 2019 | An User-Generated Content Strategy on Brand Equity and Customer Satisfaction toward Purchase Intention among South Korean Millennials: A Case Study of Innisfree | Seoyun Kim | Pacharaporn Kesaprakorn |
| 2022 | Documentary storytelling techniques that influence audiences’ media gratifications for Chinese food culture and perceived realism among Chinese audience : A case study of “A Bite of China”, broadcasted CCTV | Lu Sun | Pacharaporn Kesaprakorn |
| 2020 | Goods to good: Effect of Thai consumers’ awareness of corporate social innovation (CSI) on the innovation adoption factors, predictors of behavioral intention, and brand purchase intention | Sora Kaitkanarat | Pacharaporn Kesaprakorn |
| 2021 | Impact of Thailand Tourism via SNS on Korean Tourist’s Tourist Motivation and Travel Intention to Thailand | Hyunah Oh | Pacharaporn Kesaprakorn |
| 2020 | Implication of Idol Personality, Fan Club’s Self-Identity, and Group Cohesiveness on Chinese Fan Club’s Worship Behavior: A Case study of Wang Yibo Fan Club | Dan Chen | Pacharaporn Kesaprakorn |
| 10-Feb-2024 | Positive Relatioship between Viewing Motivations, Perceived Reality of the TV Reality Show and Self-Esteem among Vietnamese Audience: A Case Study of The Masked Singer Vietnam | Nguyen Huu Quynh Nhu | Pacharaporn Kesaprakorn |
| 2020 | Study on the Impacts of Propaganda on the Construction of National Attitudes among Vietnamese Millennials | Thu Anh Do | Pacharaporn Kesaprakorn |
| 2024 | The impact of ant forest project on the organizational public relationship and purchase intention of Alipay products among Chinese customers | Xiaolin Su | Pacharaporn Kesaprakorn |
| 21-Jan-2021 | The Impact of Celebrity Credibility, and Corporate reputation on their Intention to Purchase smart phone “HONOR” Brand among Chinese Customers | Guangyi Ling | Pacharaporn Kesaprakorn |
| 29-Jun-2023 | The impact of demographic characteristics, media gratification and programmes satisfaction among Chinese audience: A case study of Hangzhou Traffic Radio, China | Ren Yiming | Pacharaporn Kesaprakorn |
| 2019 | The impact of exposure to storytelling elements of “Bad Genius” on chinese young adults’ movie viewing motives and their perceived reality | Wang Yueting | Pacharaporn Kesaprakorn |
| 2024 | The impact of factors of technology acceptance of TikTok on perceived popularity and intention of media consumption among Chinese customers | Kaiwen Guan | Pacharaporn Kesaprakorn |
| 2024 | The Impact of Marketing Mix and Social Media Influencer on Online Customers’ Purchase Intention: A Case Study of JD.com | Qiwei Huang | Pacharaporn Kesaprakorn |
| 2025 | The impact of media exposure and news credibility on the trust of new media of Pro-Beijing media outlets among Hong Kong residents: A study of 2019 Hong Kong protest | Xinyi Chen | Pacharaporn Kesaprakorn |
| 2023 | The impact of narrative techniques in horror films on Chinese audiences’ motivation for film viewing and their perceived reality of film | Huang Jin | Pacharaporn Kesaprakorn |
| 2025 | The Impact of Satisfaction on Marketing Strategy and Brand Trust on Purchase Intention among Vietnamese Customers in Thailand: A Case Study of Lazada | Mo Mo Ko Win Myint | Pacharaporn Kesaprakorn |
| 18-Mar-2023 | The impact of storytelling techniques on the religious beliefs and values among thai audience: A case study on thai horror film “the medium” | Guodong Ji | Pacharaporn Kesaprakorn |
| 2014 | The implication for corporate social responsibility initiatives on employees’ perceived brand equity and their work engagement in true corporation public company limited | Yanyan Luo | Pacharaporn Kesaprakorn |
| 2017 | The Implication of Film Viewing on “The Notebook” on Parasocial Interaction, Relational Maintenance Strategy, and their Relationship Satisfaction Among Young Thai Adults in Bangkok Metropolitan | Pradtana Jenjindawong | Pacharaporn Kesaprakorn |
| 2023 | The implication of narrative elements in patriotic film “Wolf Warrior 2” on perceived reality and attitude toward patriotism of China among Chinese audience | Jiang Zongru | Pacharaporn Kesaprakorn |
Showing results 1 to 20 of 43
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