A study of student smokers attitude and opinion toward the image of the cigarette packs cover

Abstract

The main objective of this research study is to examine the relationship between a study of student smokers attitude and opinion toward the image of the cigarette packs cover 1) Gender has effects on attitude and opinion about the image of the cigarette packs cover male and female smokers have no different attitude toward images on cigarette packs; 2) Age has effects on attitude and opinion of smoker on the images, young age and old age smokers have different attitude toward images on cigarette packs; 3) Smoking habit has effects on attitude and opinion of smoker on the images, Smoker who has less experience and smoker who addicted have different attitude toward images on cigarette packs; 4) Attitude of smoker on the images has effects on smoking opinion of cigarette smoker. Attitude change theory was applied to establish the research questions. There are two dependent variables and four independent variables in this study. The first dependent variable is attitude of smoker on the images and the second is smoker opinion. The independent variables are gender of smoker, age of smoker, smoking habit and attitude of smoker. This study based on samples of 200 subjects were accidentally selected from both male and female student smokers of all programs at the Bangkok University, Kluaynamthai campus. The data was analyzed by using T-Test. There results indicated that all hypotheses are supported.