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DSpace at Bangkok University >
Cluster of Business & Management >

School of Entrepreneurship and Management : [97]

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Recent Submissions

Media Image Building of E-Sports Stars

A Case Study of Perceived Easy of use, Perceived Risk and Performance Expectancy Factor Towards Acceptance of Alipay By Merchants In Thailand

A Reflection of Motivations and Lifestyles via TikTok (Douyin) and Instagram Story: A Content Analysis and Comparative Study of Thai and Chinese Gen Z Users

Factors Positively Affecting Purchase Intention of Luxury Cosmetic Brands’ Consumers in Bangkok

Factors Affecting Food Recommendation APP Update on Chinese Local Tourists’ Use of the app for Food Interest and Consumption

 

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