THE BUSINESS PLAN OF “ENGLISH ONLY!” ENGLISH LANGUAGE INSTITUTE

Abstract

This independent study serves as an overview of the business plan of the English language school, English Only! where some of the business, strategic and financial aspects are analyzed and discussed in detail including the business itself such as its plans, goals vision, missions, procedures, finances, culture, values, resources and people as well as other factors such as the market, external factors (political, environmental, technological, etc.), competitors and risks using some of the existing theories in marketing and business. A market survey was conducted with results helping to plan the actual business especially because the targeted who answered it are mostly based in Bangkok. Key findings include details on what struggles the market is facing and what preferences they have. With all the above, the school is expected to be fully operational and growing constantly.