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Showing results 186 to 205 of 3811
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Issue DateTitleAuthor(s)Advisor(s)
2018Impact of Website Quality, Customer’s Trust and Customer’s Attitudes Toward On-line Channel on Customer’s Intention to Use Service of Premium Department Stores in BangkokJing JiaYanKasemson Pipatsirisak
2020Implication of Idol Personality, Fan Club’s Self-Identity, and Group Cohesiveness on Chinese Fan Club’s Worship Behavior: A Case study of Wang Yibo Fan ClubDan ChenPacharaporn Kesaprakorn
2017Industrial customer journey of eco-friendly food packaging in ThailandSoonravee SatjawatcharaphongChutima Kessadayurat
15-Jan-2019Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd.Zhou Quan JianBoonlert Supadhiloke
15-Jan-2019Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd.Zhou Quan JianBoonlert Supadhiloke
2021Innovative Media and Entertainment Brand for LGBT+ Acceptance Sensemaking: A Longitudinal Comparative Ethnography between Thailand and the PhilippinesHarloi TungaoXavier Parisot, Chulatep Senivongse
2020INTERNATIONAL STRATEGY, INTERCULTURAL BUSINESS NEGOTIATIONS, NEGOTIATION TACTICS, ORGANIZATIONAL MANAGEMENT AND BUSINESS RELATIONSHIP AFFECTING THE SUCCESS OF INTERNATIONAL BUSINESS MANAGEMENT OF ENTREPRENEURS IN BANGKOKThanon Naruj BampenphonNittana Tarnittanakorn
2019Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.Prajakta MandelkarNittana Tarnittanakorn
2019Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.Prajakta MandelkarNittana Tarnittanakorn
3-Dec-2020Investigating differences in the creativity level of Baise University Bachelor's students' entrepreneurship curriculum and language curriculumXiaoxin ZhaiDetlef Reis, Ph.D.; Luo Qiuxue, Ph.D.
2020Investigating perceptions of bachelor students of different majors on the attractiveness of Bangkok University's Master of Business Innovation: A case study of Baise UniversityMiao LingDetlef Reis; Luo Qiuxue
2020Investigating student perceptions on the impact of the course curriculum of a computer science program on bachelor students’ future employability: A case study at Baise UniversityFen LiDetlef Reis; Qinghua Qin
2022Investigating technology adoption and acquisition in the healthcare sector: A case study of a leading Thai private hospitalPattarata TechapaitoonDetlef Reis
2019Investigating the impacts of social media on the influential factors affecting the intention to pursue plastic surgery among gen Y consumers in ThailandKittipot SukkasemLokweetpun Suprawan
20-Aug-2022Investigating the Use of Online Team Collaboration Platforms in Ideation Sessions During the COVID-19 Pandemic: An Exploratory Qualitative StudyParanee SakulwichitsintuDetlef Michael Reis
2015Key Factors in Hypermarket Business that Effect on Customer‘s RepurchaseRani PandeySumas Wongsunopparat
2015Key Success Factor Of Anantara Traditional Thai Hotel To Entering A New Market In Luang Prabang LaosNgugen Ngoc Phuc ToanSumas Wongsunopparat
2013Korean Celebrities' Image in Online Teen Media and Their Effects on Vietnamese AdolescentsChau Ngoc PhamRatanasuda Punnahitanond
26-Oct-2019Marketing Implication Relating To Identified Factors That Influence Customer’s Loyalty Towards L’Oreal Cosmetics at Siam Paragon Mall in BangkokKrittiya ChaiyasitPaul TJ James
2021Media bias in news coverage of Hong Kong protest: A comparative study of online newspapers with different political orientationsYimin WangRatanasuda Punnahitanond
Showing results 186 to 205 of 3811
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