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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/2279

Title: Factors Positively Affecting Customer’s Satisfaction of A Supermarket’s Customers in Bangkok.
Authors: Siyu Wang
Keywords: Supermarket in Bangkok
Customers’ Satisfaction
perceived value
Issue Date: 2016
Abstract: The researcher studied factors that could impact customer’s satisfaction of A supermarket’s customers in Bangkok. The factors included Empathy, Responsiveness, Location, Facilities, Product Consciousness, Pricing, Promotion, and Perceived value. The 250 usable questionnaires were collected from both Thai people and foreigners shopping in the “A” supermarket. Multiple regression analysis and Pearson Product-Moment Correlation Coefficient were used for data analysis. The researcher found that Perceived Value (β = 0.566), Location (β = 0.295), Responsiveness (β = 0. 276), and Promotion (β = 0. 210) were tested to be positively affected customer’s satisfaction of “A” supermarket’s customers in Bangkok at .01 level of significance, explaining 59.2% of the influence toward customer satisfaction.
Description: Independent Study (M.B.A.)--Graduate School, Bangkok University, 2016
Advisor(s): Penjira Kanthawongs
URI: http://dspace.bu.ac.th/jspui/handle/123456789/2279
Appears in Collections:Independent Studies - Master

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