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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/2278

Title: Factors Positively Affecting Chinese Students’ Loyalty towards Universities in Bangkok
Authors: Xiaoyun Luo
Keywords: Chinese students
students’ loyalty
universities in Bangkok
Issue Date: 2016
Abstract: The research was the study of the factors positively affecting Chinese students’ loyalty towards universities in Bangkok, with independent variables of financial and job-market factors, intrinsic factors, referents, facilities and services factor, ways of communication, advertising, the satisfaction factor, price, and loyalty. The researcher targeted Chinese students who had used to study or were studying in Bangkok as university students. The 300 usable questionnaires were received from the Chinese students. The researcher found that facilities and services factor (ß=0.434), advertising (ß=0.245), the satisfaction factor (ß=0.226), the referents (ß=0.174) were tested to be positively affected the Chinese students’ loyalty at 0.01 level of significance, explaining 91.30% of influence toward the loyalty.
Description: Independent Study (M.B.A.)--Graduate School, Bangkok University, 2016
Advisor(s): Penjira Kanthawongs
URI: http://dspace.bu.ac.th/jspui/handle/123456789/2278
Appears in Collections:Independent Studies - Master

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