|
DSpace at Bangkok University >
Graduate School >
Master Degree >
Independent Studies - Master >
Please use this identifier to cite or link to this item:
http://dspace.bu.ac.th/jspui/handle/123456789/3788
|
Title: | Factors positively affecting customer service quality of the boutique hotels in Bangkok |
Authors: | Shuguang Cao |
Keywords: | Boutique Hotels Consumer Service Quality Environment & Facilities Services Convenience Services |
Issue Date: | 29-Jan-2019 |
Publisher: | Bangkok University |
Abstract: | The researcher studied the positive influence of top five attributes, environment & facilities services, convenience services, services quality, hotel design & facilities, hotel branding & management, hotel personnel, hotel environment & atmosphere toward customer service quality of the boutique hotels in Bangkok. The 250 usable survey questionnaires were received from the tourists who were traveling in Bangkok and staying the Mix Bangkok boutique hotel chains, whose branches located near BTS PhraKhnong, OnNut, PhromPhong, Silom, and Victory Monument stations during June, 2016. The data was analyzed using Multiple Regression Analysis found that only hotel environment & atmosphere (β = 0.249) positively affects customer service quality of the boutique hotels at .01 level of significant, explaining 10.2% of the influence towards customer service quality. However, top five attributes, environment & facilities services, convenience services, services quality, hotel design & facilities, hotel branding & management, and hotel personnel were not found to be significant influence towards customer service quality of the boutique hotels in Bangkok. |
Description: | Independent Study (M.B.A)--Graduate School, Bangkok University, 2018 |
Subjects: | Hotels Hotel management Hotels -- Employees Human services |
Advisor(s): | Penjira Kanthawongs |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/3788 |
Appears in Collections: | Independent Studies Independent Studies - Master Independent Studies
|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.
|