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Issue DateTitleAuthor(s)Advisor(s)
2009Effect of brand image and product features toward purchasing laptopsRattanapong ChokpiromwongsaJames, Paul TJ
2019Effect of spokesperson types and the use of first person pronoun in crisis communication on food organization reputation and purchase intentionSarinya KongtiengRosechongporn Komolsevin
2017Effects of Korean television dramas on the flow of Thai tourists in KoreaArada TaechakasariDuangthida Nunthapirat
2015Effects of Sales Promotion on Purchasing Decision of Customer: A Case Study of Baskin Robbins Ice – Cream Franchise ThailandAjan ShresthaSriwan Thapanya; Sumas Wongsunopparat
2016Electronic Words of Mouth in Facebook: A case study of SK-ll in taiwanLiang HuangRatanasuda Punnahitanond; James Gomez
2018Electronic Words-of-Mouth in Weibo: A Case Study of Mistine in ChinaXue TangRatanasuda Punnahitanond
2008Employee's perception on superior's power and status as related to superior/subordinate relationship and communication pattern among th employees of Bhutan Broadcasting Service CorporationKarma, TenzinRosechongporn Komolsevin
2019Enhancing Video QoE Over High-speed Train Using Segment-based Prefetching and CachingChakkaphong Suthaputchakun; Bangkok University-
2005Establishing identity : narratives of deaf ThaiSirintorn BhibulbhanuvatJames, Anita C.
2015Ethnocentrism and Rhetorical Sensitivity in the New Media Age: A Case Study of Bangkok University StudentsJames Montgomery ChowRosechongporn Komolsevin; Ratanasuda Punahitanond
2017EU after BrexitPaschedag, Holger; Bangkok University International Affairs Office-
2558E – Word of Mouth และ ทัศนคติ ที่มีอิทธิพลต่อความจงรักภักดีของผู้บริโภคที่ใช้บริการร้านอาหารเกาหลี ในกรุงเทพมหานครเจริญขวัญ วงค์เพ็ญรวิพรรณ สุภาวรรณ์
2004Expatriates as change agents : communication, national culture, and change in global organizationsVinai RoachthavilitMedved, Caryn
2019Experimental research on employee performance review using knowledge management oriented OKRs approach in comparison to KPI approachWiraiwan KanketChulatep Senivongse
2017Exposure to Celebrities’ Instagram Images and Its Relationship with Followers’ Perceived Self-Concept and Visual Self-PresentationDeanna Beryl MajilangPong Wisessang
2019Facebook as relationship maintenance platform and users’ perceived tie strength: Comparison between friendship typesMichael D. WykoffRatanasuda Punnahitanond; Chalisa Magpanthong
2018Factor positively affecting customer loyalty of mobile phone game “A”of employees in Khlong Toei district in BangkokChaianan TerdkiatkhachornPenjira Kanthawongs
2019Factor Positively Impacting Consumers’ Attitude Toward Counterfeit Bags of Consumers in Siam Square area of BangkokPimyada KaewphongPenjira Kanthawongs
2019Factor Positively Impacting Purchase Intention Of “B” Brand Smartwatch Of Customers In BangkokSakbordin RodkamphonPenjira Kanthawongs
2019Factor Positively Influencing Brand Purchase Intention Towards Luxury Bags of Consumers in Sukhumvit Area of BangkokPreyanat PattanapongPenjira Kanthawongs
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