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Issue DateTitleAuthor(s)Advisor(s)
31-Mar-2021THE GENDER ROLE PORTRAYAL OF DISNEY PRINCESSES AND ITS IMPACT ON THE AUDIENCESohani ShahidAssociate Professor Rosechongporn Komolsevin, Ph.D
11-Jun-2022The Impact of Beauty Influencer on Consumer Purchase Intention towards The Natural Cosmetic Industry in Mandalay MyanmarPan Moh Moh ZinAsst. Prof. Dr. Nathanicha Na-nakorn
2023The impact of brand advocacy, electronic word of mouth, and microinfluencer, factors towards consumer purchase intention on social media in ThailandDigdarshan ThapaSuthinan Pomsuwan
2018The Impact of Brand Awareness and Social Marketing Media on Thai Consumqr Brand Loyalty for Buying New Brand of European AutomobileAkihiro YoshidaKasemson Pipatsirisak
2019The Impact of Brand Awareness, Sales Promotion, Online Advertising, Product Attributes, on Chinese Tourist’s Intention to Buy Thai Instant NoodleWeikai LiaoKasemson Pipatsirisak
2017The Impact of Brand Image and Customer Values upon Buying Decisions and Brand Loyalty of Hotels in the Thai Tourist Industry: A Case Study of Gay Men Purchasing Decision in the Thailand Metropolitan DistrictsHatsadee WangpimoonKasemson Pipatsirisak; Sumas Wongsunopparat
2019The impact of brand trust, perceived product quality and perceived value on Chinese consumers' buying intention of Chinese brand automobilesWang YupengKasemson Pipatsirisak
21-Jan-2021The Impact of Celebrity Credibility, and Corporate reputation on their Intention to Purchase smart phone “HONOR” Brand among Chinese CustomersGuangyi LingPacharaporn Kesaprakorn
2019The Impact of Celebrity Endorsement Advertising Frequency on Brand Equity among Idolaters and Non-idolaters: A Study of the Chinese Cosmetics MarketJingrong LuoBoonlert Supadhiloke
2020The impact of Chinese tourists’ use of Weibo as their tourist destination selection to ThailandDanqi LiSuwannee Luckanavanich
2023The Impact Of Conflict Management, Work-Life Balance, And Emotional Intelligence, Towards Employee Performance In Private Companies In YangonJessicaChutimavadee Thongjeen
2023The Impact of Consumer Behavior, Influence Credibility, and Product Attributes Factors towards Online Purchase Intention on Healthy FoodNutnicha PlikarnonSarinya Suttharattanagul
2015The Impact of Corporate Sustainability Development Guidelines and Managerial Motivations on Corporate-NGO Strategic Partnership in BangkokLea Veera Mea VelascoSriwan Thapanya; Manasi Shukla
2020The impact of crisis management strategies and corporate reputation on chinese consumers’ purchase intention in e-commerceYanfang LiuPacharaporn Kesaprakorn
2020The Impact of cultural intelligence on communication and creativity of local employees who worked at diverse cultural companies in MyanmarMai Aye Mya ThidaPatama Satawedin
29-Jun-2023The impact of demographic characteristics, media gratification and programmes satisfaction among Chinese audience: A case study of Hangzhou Traffic Radio, ChinaRen YimingPacharaporn Kesaprakorn
2017The impact of destination image and words of mouth on Chinese tourists' destination decision to visit ThailandLI HAOKasemson Pipatsirisak
2021The Impact of E-cigarette Advertising Exposure on Young Adults' Perception of Tobacco's Harm, Acceptability of Tobacco Use, and E-cigarette Smoking Intention: A Case Study of Non-users in ShanghaiSergey KhukhlaevRatanasuda Punnahitanond
2023The impact of enterprise social media (ESM) on employees' innovative behavior: A case study on corporate WeChatHanglu GuoRonald Vatananan-Thesenvitz
2023The impact of enterprise social media (ESM) on employees' innovative behavior: A case study on corporate WeChatHanglu GuoRonald Vatananan-Thesenvitz
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