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Title: | The Impact of E-cigarette Advertising Exposure on Young Adults' Perception of Tobacco's Harm, Acceptability of Tobacco Use, and E-cigarette Smoking Intention: A Case Study of Non-users in Shanghai |
Authors: | Sergey Khukhlaev |
Keywords: | E-cigarettes Advertising Exposure Perception of Tobacco Harm Acceptability Smoking Intention |
Issue Date: | 2021 |
Publisher: | Bangkok University |
Abstract: | This study aimed at determining the effect of e-cigarette advertisements
on the perception of tobacco harm, acceptability of tobacco use, and a higher
E-cigarette smoking intention among young adults. Researcher used a survey design
to investigate the impact of e-cigarette advertising on susceptibility and perceived
norms among young adults. The study recruited 204 young adults in the China,
Shanghai, who completed an online survey that assessed their exposure to e-cigarette
advertising, their attitudes towards e-cigarettes, and their perceived norms regarding
e-cigarette use. The study found that exposure to e-cigarette advertising was
associated with increased susceptibility to using e-cigarettes among non-smokers,
and with increased intentions to use e-cigarettes among current smokers. Additionally,
exposure to e-cigarette advertising was associated with perceived norms that favored
e-cigarette use. The findings suggest that e-cigarette advertising can influence young
Chinese nonsmokers' attitudes towards e-cigarettes and their perceptions of e-cigarette
use as a normative behavior. |
Description: | Independent Study (M.Com.Arts)--Graduate School, Bangkok University, 2021 |
Advisor(s): | Ratanasuda Punnahitanond |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/5457 |
Appears in Collections: | Independent Studies Independent Studies - Master
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