THE GENDER ROLE PORTRAYAL OF DISNEY PRINCESSES AND ITS IMPACT ON THE AUDIENCE

Abstract

With the voices from past literature and research, this paper explores areas of Disney princess movies over the decades in terms of the transitional female lead characters and the perceived impact of the said change on the audience in terms of their behavior and decision making. Disney as a global corporation has imposed on the psychological development of children in regards to identity management, gender performance, and racial stereotypes, forming an overall structure society has been reduced to confine in. Beginning with term definitions, past literature, and analysis of source evaluation, this study will investigate how Disney has affected young minds in terms of their gender identity and roles.