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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4347

Title: The Impact of cultural intelligence on communication and creativity of local employees who worked at diverse cultural companies in Myanmar
Authors: Mai Aye Mya Thida
Keywords: Cultural Intelligence
Communications effectiveness
Cross-cultural adaptability
Job performance
Private companies
Issue Date: 2020
Abstract: The study is to demonstrate the concept of Cultural Intelligence (CQ) as a key competency in communication and creativity in Myanmar private companies due to its diverse cultures. Cultural Intelligence is a skill which helps increase the ability of employees to interact effectively with colleagues belonging to other cultures. This study was, therefore, to observe how Cultural Intelligence (CQ) had an impact on communication effectiveness and creativity which were related to job performance of local employees who were working at Private Companies in Myanmar and were communicating with foreigners from diverse cultures. The data for the study had been collected from 132 employees from private companies in Myanmar. The study was a practical study that used quantitative Likert scale survey method to collect the data online with Google Form. Data were analyzed by using ANOVA, Model Summary and Correlation with significance level of .05 to find the mean and standard deviation. The result revealed that 75% of respondents agreed on the factor of cultural intelligence is important when interacting with people from different cultural background. Besides, they are interested in improving cultural intelligence skill for better communication in their workplace by 61% respondents upon CQ has positive effect on their communication. Another fact is that the employees’ creative thinking for their projects and their problem-solving skill has been improved while working with the diverse cultural team said by 80% of respondents. Lastly, local employees’ job performance has been motivated and improved by the result of these effective communication and creativity factors. As reported by the result, among these two factors: communication effectiveness and creativity, communication effectiveness has higher impact on motivating local workers’ job performance than creativity factor.
Description: Independent Study (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2019
Subjects: Cultural intelligence
Burma -- Communication
Communication and culture
Adaptability (Psychology)
Advisor(s): Patama Satawedin
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4347
Appears in Collections:Independent Studies
Independent Studies - Master

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