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Browsing by Author Kasemson Pipatsirisak

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Issue DateTitleAuthor(s)Advisor(s)
2018A study of human capital performance of four-star hotel in BangkokAeyaya ChorotKasemson Pipatsirisak
12-Dec-2019Attitudinal and psychological factors affecting perceived value and buying intention for fashion garment in Myanmar marketThinn Thinn AungKasemson Pipatsirisak; Suthinan Pomsuwan
2018Factors Influencing Chinese Students’ Decision to Study in Thai Universities around Bangkok, ThailandXie JiakaiKasemson Pipatsirisak
2018Impact of Website Quality, Customer’s Trust and Customer’s Attitudes Toward On-line Channel on Customer’s Intention to Use Service of Premium Department Stores in BangkokJing JiaYanKasemson Pipatsirisak
25-Jan-2019Price awareness, social influence, sales promotion and brand awareness affecting purchase intention of cosmetic in BangkokSu XinheKasemson Pipatsirisak
2018The relationships between perceived serviced quality, perceived value, perceived expectation and customer satisfaction and Myanmar people's satisfaction on the public transportation in YangonAung Htooe KhaingKasemson Pipatsirisak
2015Small Hotel Entrepreneur Decision during Thailand Political Crisis in ThailandKamol SrinarulaKasemson Pipatsirisak
2019The Effect Of Brand Image, Product Quality and Sale Promotion to Thai Consumers Decesions to Purchase Korean Brand Cosmetics in Bangkok DistrictHsi Thu Pyae SoneKasemson Pipatsirisak
2019The effect of customer expectation and customer satisfaction on revisiting at Pullman Bangkok Grande Sukhumvit HotelVorapol YawanangkulKasemson Pipatsirisak
2018The Impact of Brand Awareness and Social Marketing Media on Thai Consumqr Brand Loyalty for Buying New Brand of European AutomobileAkihiro YoshidaKasemson Pipatsirisak
2019The Impact of Brand Awareness, Sales Promotion, Online Advertising, Product Attributes, on Chinese Tourist’s Intention to Buy Thai Instant NoodleWeikai LiaoKasemson Pipatsirisak
2017The Impact of Brand Image and Customer Values upon Buying Decisions and Brand Loyalty of Hotels in the Thai Tourist Industry: A Case Study of Gay Men Purchasing Decision in the Thailand Metropolitan DistrictsHatsadee WangpimoonKasemson Pipatsirisak; Sumas Wongsunopparat
2019The impact of brand trust, perceived product quality and perceived value on Chinese consumers' buying intention of Chinese brand automobilesWang YupengKasemson Pipatsirisak
2017The impact of destination image and words of mouth on Chinese tourists' destination decision to visit ThailandLI HAOKasemson Pipatsirisak
2019The impact of perceived risk, mobile payment characteristics and customer satisfaction on Chinese users’ decision to use mobile paymentGuo YuKasemson Pipatsirisak
2019The Impact of Perceive Value, Word of Mouth, Brand Trust on Customer's Intention to Use the Service of Beauty SurgeryBin LiaoKasemson Pipatsirisak
2019The impact of price, quality, and environmental concern on adopting decision of green package for Thai consumerAnuntachai PhinijkijsophonKasemson Pipatsirisak
2017The Impact of Store Image on Brand Loyalty Among Thai Customers to Use the Service of Japanese Restaurant in Bangkok DistrictGuanhao HuangKasemson Pipatsirisak
2016The Impacts of Perceived Risk and Destination Image on Chinese Visitor’s Decision and Destination Loyalty for Visiting ThailandBingru ZhangSriwan Thapanya; Kasemson Pipatsirisak
2018The Impacts of Product Attributes, Physical Environment and Cutural Awareness on Chinese Visitors to Visit Night Market in BangkokWu XuanKasemson Pipatsirisak
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