The relationships between perceived serviced quality, perceived value, perceived expectation and customer satisfaction and Myanmar people's satisfaction on the public transportation in Yangon

Abstract

The purpose of this study were (1) To explore the Myanmar people’s in Yangon, such as service quality, value and expectation on the public transportation. (2) To explore the impact of (Independent variables) perceived service quality, perceived value, perceived expectation (Dependent variable) on customer satisfaction towards to the public transportation. The research was based on primary data collected by using questionnaires. The 232 samples were randomly selected. The mean, standard deviation, and multiple regression analysis in the used for data analysis and hypothesis testing. It was found that the factors which influenced the customer satisfaction on the transportation service in Yangon were value and expectation.