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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3972

Title: The Impact of Perceive Value, Word of Mouth, Brand Trust on Customer's Intention to Use the Service of Beauty Surgery
Authors: Bin Liao
Keywords: Perceived Value
Word of Mouth
Brand Trust
Customer’s Intention
Beauty Surgery
Issue Date: 2019
Publisher: Bangkok University
Abstract: Based on the technique of quantitative research, the purpose of this study is to investigate the impact of perceived value, word of mouth, brand trust on customer’s intention to use the service of beauty surgery. 184 respondents who have independent ability to use sampling survey and a certain rational thinking ability when they have participated in this survey. The answers were being selected using convenience sampling. Illustrated that each part of the questionnaire had accepted value of the Cornbrash’s alpha coefficient. The results indicated that the questionnaire had an acceptable reliability value which was equal to or more than 0.65. Therefore, perceived value, word of mouth and brand trust affected customer’s intention to use beauty surgery.
Description: Independent Study (M.B.A.) Graduate School, Bangkok University, 2019
Subjects: Business referrals
Word-of-mouth advertising
Beauty, Personal
Advisor(s): Kasemson Pipatsirisak
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3972
Appears in Collections:Independent Studies - Master
Independent Studies

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