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Browsing by Author Pacharaporn Kesaprakorn
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Issue Date
Title
Author(s)
Advisor(s)
2019
An User-Generated Content Strategy on Brand Equity and Customer Satisfaction toward Purchase Intention among South Korean Millennials: A Case Study of Innisfree
Seoyun Kim
Pacharaporn Kesaprakorn
2022
Documentary storytelling techniques that influence audiences’ media gratifications for Chinese food culture and perceived realism among Chinese audience : A case study of “A Bite of China”, broadcasted CCTV
Lu Sun
Pacharaporn Kesaprakorn
2020
Goods to good: Effect of Thai consumers’ awareness of corporate social innovation (CSI) on the innovation adoption factors, predictors of behavioral intention, and brand purchase intention
Sora Kaitkanarat
Pacharaporn Kesaprakorn
2021
Impact of Thailand Tourism via SNS on Korean Tourist’s Tourist Motivation and Travel Intention to Thailand
Hyunah Oh
Pacharaporn Kesaprakorn
2020
Implication of Idol Personality, Fan Club’s Self-Identity, and Group Cohesiveness on Chinese Fan Club’s Worship Behavior: A Case study of Wang Yibo Fan Club
Dan Chen
Pacharaporn Kesaprakorn
10-Feb-2024
Positive Relatioship between Viewing Motivations, Perceived Reality of the TV Reality Show and Self-Esteem among Vietnamese Audience: A Case Study of The Masked Singer Vietnam
Nguyen Huu Quynh Nhu
Pacharaporn Kesaprakorn
2020
Study on the Impacts of Propaganda on the Construction of National Attitudes among Vietnamese Millennials
Thu Anh Do
Pacharaporn Kesaprakorn
2024
The impact of ant forest project on the organizational public relationship and purchase intention of Alipay products among Chinese customers
Xiaolin Su
Pacharaporn Kesaprakorn
21-Jan-2021
The Impact of Celebrity Credibility, and Corporate reputation on their Intention to Purchase smart phone “HONOR” Brand among Chinese Customers
Guangyi Ling
Pacharaporn Kesaprakorn
29-Jun-2023
The impact of demographic characteristics, media gratification and programmes satisfaction among Chinese audience: A case study of Hangzhou Traffic Radio, China
Ren Yiming
Pacharaporn Kesaprakorn
2019
The impact of exposure to storytelling elements of “Bad Genius” on chinese young adults’ movie viewing motives and their perceived reality
Wang Yueting
Pacharaporn Kesaprakorn
2024
The impact of factors of technology acceptance of TikTok on perceived popularity and intention of media consumption among Chinese customers
Kaiwen Guan
Pacharaporn Kesaprakorn
2024
The Impact of Marketing Mix and Social Media Influencer on Online Customers’ Purchase Intention: A Case Study of JD.com
Qiwei Huang
Pacharaporn Kesaprakorn
2025
The impact of media exposure and news credibility on the trust of new media of Pro-Beijing media outlets among Hong Kong residents: A study of 2019 Hong Kong protest
Xinyi Chen
Pacharaporn Kesaprakorn
2023
The impact of narrative techniques in horror films on Chinese audiences’ motivation for film viewing and their perceived reality of film
Huang Jin
Pacharaporn Kesaprakorn
Showing results 1 to 15 of 43
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