DSpace at Bangkok University >
Graduate School >
Master Degree >
Theses >

Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4261

Title: Determinant Factors Affecting Decision Making of Chinese Medical Tourists Choosing Hospital in Thailand
Authors: Jiaoyang Liu
Keywords: Chinese Medical Tourist
Decision Making
Destination Choice
Issue Date: 2019
Publisher: Bangkok University
Abstract: This study aimed to explore the determinant factors affecting decision making of Chinese medical tourists on choosing Thai hospitals. Questionnaires were used to collect data from 400 convenient samples of Chinese medical tourists using services provided by major international hospitals in Bangkok. A stepwise multiple regression was employed to analyze the data. The results showed that there were four variables affecting decision making process of Chinese medical tourists on choosing Thai hospitals; namely, perceived risk, promotion, cost and reputation.
Description: Thesis (M.A.) -- Hospitality and Tourism Industry, Graduate School, Bangkok University, 2019
Advisor(s): Somyot Wattanakamolchai
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4261
Appears in Collections:Theses

Files in This Item:

File Description SizeFormat
Jiaoyang Liu.pdf2.69 MBAdobe PDFView/Open
View Statistics

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.


  DSpace Software Copyright © 2002-2010  Duraspace - Feedback