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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/2250

Title: Demand Estimate for Chinese Language: A Case Study of BKK Market
Authors: Hongqian Jia
Keywords: Demand analysis
Chinese language
Bangkok market
Issue Date: 2016
Publisher: Bangkok University
Abstract: The aim of this study was to analyze the factors which affected the demand of Chinese language learning in BKK including personal preference, expected benefits, economic and social atmosphere, substitute, affordability. The research instrument was questionnaire. In order to determine the impact of Chinese language demand in BKK, the data was analyzed by correlation method and logistic regression method. Besides, A descriptive analysis stated the current Chinese language learning status and demand in Bangkok. In light of the results, it was found that Chinese language demand is indeed influenced by the factors mentioned before. It can be used as a recommendation for standards, guidelines and development for Chinese language education business in Bangkok.
Description: Thesis(M.B.A.)--Graduate School, Bangkok University, 2016
Advisor(s): Sumas Wongsunopparat
URI: http://dspace.bu.ac.th/jspui/handle/123456789/2250
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