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Issue DateTitleAuthor(s)Advisor(s)
3-Jan-2020An Evolutionary Process of Technological Knowledge Transfer between High and Low Tenures – A Multiple Case Study of Thai Construction FirmsKanlayakorn SmuttrasenDongcheol Heo
2018An Examination of the Communication Strategy Undertaken by Beauty Influencers on InstagramSararin DuangkaePatama Satawedin
2009An examination of the effectiveness of metacognitive approach in improving EFL university students’ reading performanceVisutsri Chanprasert-
18-Apr-2024An Examination on the Factors Influencing Cyberbullying among Generation Y on Facebook Commenters in VietnamLe Thuy NhuNattawat Wondwilatnurak
2020An influence of brand presenter towards consumer perception of Moccona brand identity: a case study of Aum PatcharapaKollawach LuangorachornRosechongporn Komolsevin
2020An innovative SCAMPER model for Thai Airways to improve its brand proposition and customer’s experienceWoravin KumthonkittikulXavier Parisot; Varalee Chinerawat
13-Mar-2025An investigation into the marketing mix, brand image, and EV infrastructure, and how these factors influence the consumers purchase intention of electric vehicles in ThailandConrad Chan RaffertyPapob Puttimanoradeekul
5-Mar-2022An investigation of the financial performance of Sustainability Reporting Companies Versus Non-reporting Companies: A Thailand Perspective.Jiyu HuangPrawat Benyasrisawat
30-Nov-2020An investigation of the influencing factors of user learning motivation for using the online learning platform of the foreign language school at Baise UniversitynXin NaiRonald Vatananan-Thesenvitz; Luo Qiuxue
2019An User-Generated Content Strategy on Brand Equity and Customer Satisfaction toward Purchase Intention among South Korean Millennials: A Case Study of InnisfreeSeoyun KimPacharaporn Kesaprakorn
2010Applying six sigma principles to business strategy implementationPirker-Krassnig, ThomasJames, Paul; Vincent Ribiere
2023Applying the health consciousness model to quality-of-life satisfactionChor Chan VannakRonald Vatananan-Thesenvitz
2023Applying the health consciousness model to quality-of-life satisfactionChor Chan VannakRonald Vatananan-Thesenvitz
8-Mar-2022A Quasi-Experimental Investigation of The Moderating Effects of Gamification on The Relationship Between Customer Engagement and New Service Development Process InvolvementVoravee RuengaramrutVincent Ribiere; Stefania Mariano
2020Are BU bachelor’s students enrolled in art related curriculums more creative than students enrolled in other majors?Peizhen JiaoXavier Parisot; Johan Van Rooyen; Tengfei Long
2022A Reflection of Motivations and Lifestyles via TikTok (Douyin) and Instagram Story: A Content Analysis and Comparative Study of Thai and Chinese Gen Z UsersYing XianRosechongporn Komolsevin
2014ASEAN Economic Community and its Effects on University Education: A Case Study of Skill Verification by the Means of Professional Certification ExaminationShilpa PyakurelKrairoek Pinkaeo; Inpong Luanglath
2009Assessing the students perceived learning usefulness of knowledge management IT tools in higher education : a case study of two international programs at Bangkok universityMamun, AbdullahRibiere, Vincent
2022Assessment of ATFB (attractive teacher features) instructional design on MOOC learner motivation and completion ratesYu XingxingXavier Parisot; Varalee Chinerawat; Dingyao Zheng
2020An Assessment of Consumer Purchasing Intention Towards Environmentally Friendly Packaging For Ready-to-drink Tea and Coffee From The Study of Consumers Visiting Terminal 21 Mall, Asok, BangkokDibyashwor Raj BaidyaPaul TJ James
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