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Issue Date | Title | Author(s) | Advisor(s) | 2017 | Papi Jiang’s Personal Branding Strategy on Sina Weibo | Xu Jiayu | Pablo Henri Ramirez |
2009 | Participatory development communication and people's happiness in a Bhutanese community | Khampa | Boonlert Supadhiloke; Kinlay, dorjee |
2023 | Perceived Media Portrayal of K-Pop Idols and Its Potential Impacts On Audiences' Perception Of Masculinity In China: A Comparative Study Of Different Generations | Peng Yan | Rosechongporn Komolsevin |
2018 | Perception of a destination, cultural and natural attractions, and destination satisfaction affecting revisit intention of Chinese tourists in Thailand | Yang Qiong | Nittana Tarnittanakorn |
2024 | Perception of Marketing Mix, Integrated Marketing Communications, and Perceived Value Affecting Foreign Travelers’ Purchase Intention of Souvenir Products in Bangkok, Thailand | Tin Chaiyaworn | Chutimavadee Thongjeen |
2022 | Perforamance Expectancy, Heonic Motivation, Perceived Ease of Use, Social Influence and Perceived Playfulness Affecting Purchase Decision of Gaming Items from the In-app Purchase og Gen Y in Bangkok | Amornrat Yuensuk | Nittana Tarnittanakorn |
2019 | Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Relative Advantage Affecting Chinese Customers’ Decision to Use Mobile Payment in Bangkok | Xiaomeng Dong | Nittana Tarnittanakorn |
16-Aug-2022 | Performance optimisation and efficient user grouping of MU-MIMO for indoor optical wireless communication systems | Jariya Panta | Poompat Saengudomlert; Karel L. Sterckx |
2024 | Persuasion in Covid-19 health messages on social media: A case study of China | Manhong Li | Ratanasuda Punnahitanond |
2023 | Persuasion strategies of product reviews by Li Jiaqi account on TikTok: A case study of China | Yuwen Teng | Ratanasuda Punnahitanond |
2023 | Persuasion strategies promoting the COVID-19 vaccination among Chinese citizens in WeChat | Yujin Yang | Ratanasuda Punnahitanond |
2021 | Platform-based knowledge management: Motivation, process, and development – A case study of a Thai teachers' community platform | Peesadech Pechnoi | Dongcheol Heo |
2021 | Portrayal of Chinese culture in Hollywood films: A case study of Mulan and Kung Fu Panda | Jiachen Wang | Nattawat Wongwilatnurak |
11-Nov-2022 | Portrayal of Foreign Cultures in Chinese TV Program: A Case Study of Informal Talks | XIN FAN | Rosechongporn Komolsevi |
2021 | Portrayal of star image via digital media and its impact on fans’ attitude and behavior : A case of a Chinese star - Kris Wu | Yi Xu | Pitipon Kitirattarkarn |
2015 | Portrayal of Thailand: A Comparative Study of American and Chinese Films | Huang Shang | Ratanasuda Punnahitanond |
2023 | Portrayal of villains in Hollywood films: A comparative study of different film genres | Maria Tindall | Nattawat Wongwilatnurak |
24-Jan-2018 | Positive factors affecting satisfaction toward sportswear department store A of customers in Bangkok | Chaiyot Norkaew | Penjira Kanthawongs |
2002 | A positive organizational behavior approach to work motivation : testing the core confidence model in China | Li, Weixing | Luthans, Fred |
2024 | Presenting Global Brands with Celebrity Endorsement through Impression Management and Storytelling Techniques: A Case Study of 12 Brand Archetypes in Personal Care Product Category | Xiaolin Hu | Ratanasuda Punnahitanond |
Showing results 352 to 371 of 4937
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