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Title: | Participatory development communication and people's happiness in a Bhutanese community |
Authors: | Khampa |
Keywords: | Participatory development communication people's happiness in a Bhutanese community |
Issue Date: | 2009 |
Publisher: | Bangkok University |
Abstract: | Participatory development communication (PDC) has become a popular
development model for many countries and development programs. This thesis
proposes a communication perspective for furthering the policy of Gross National
Happiness (GNH) of Bhutan. The people’s happiness is treated on the model of
participatory development communication based on Paulo Freire’s theory of
dialogical communication and action. Besides, the PDC is augmented by Jurgen
Habermas’s theory of communicative action (CA). While an assumption is also made
that the level of socio-economic status of the people may have influence on
relationship of communication and happiness. The research was conducted in a
Bhutanese community of Khaling. 334 respondents participated in the survey research
sampled by stratification method. The data analysis reveals that communication (PDC
and CA) is significantly related to people’s happiness. Although the level of socioeconomic
status is significantly related to people’s happiness it is not related to
communication variables. These results let to conclude that people’s happiness is
accounted for by communication (based on interpersonal communication) to some
degree regardless of the level of socio-economic status of the people. |
Description: | Thesis (M.A.)--Graduate School, Bangkok University, 2009 |
Subjects: | Communication in community development-- Bhutan-- Research Communication in economic development--Bhutan--Research Interpersonal communication--Bhutan--Research Communication in community development--Research Communication in economic development--Research Interpersonal communication--Research |
Advisor(s): | Boonlert Supadhiloke Kinlay, dorjee |
URI: | http://dspace2.bu.ac.th/jspui/handle/123456789/712 |
Appears in Collections: | Theses Theses
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