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DSpace at Bangkok University >
Browsing by Subject Brand loyalty
Showing results 1 to 15 of 15
| Issue Date | Title | Author(s) | Advisor(s) | | 2018 | A Study of Factors Influencing Chinese Customers in Chinese Restaurant Choice Decision among Three Chinese Restaurant Brands including Huang Ji Huang, Lao Shan Dong, Shu Xiang Yuan | Qin Danli | Sumas Wongsunopparat |
| 2010 | Brand loyalty of chain convenience store (a study of 7-Eleven stores in Bangkok) | Pailin Charoensinoran | James, Paul TJ |
| 2019 | Factor Positively Influencing Brand Purchase Intention Towards Luxury Bags of Consumers in Sukhumvit Area of Bangkok | Preyanat Pattanapong | Penjira Kanthawongs |
| 30-Jan-2019 | Factors Affecting “A” Luxury Brand Loyalty of Chinese University Students in Songjiang District, Shanghai, China | Wei Dai | Penjira Kanthawongs |
| 2019 | Factors positively affecting loyalty of Haidilao hot pot’s consumers in Chang Zhou city in China | Jiao,Wang | Penjira Kanthawongs |
| 2018 | Online communities, consumer involvement, innovation, and satisfaction affecting brand loyalty of android smartphone users in Ho Chi Minh city, Vietnam | Ngoc Thai Khanh Nguyen | Nittana Tarnittanakorn |
| 2019 | The Effect Of Brand Image, Product Quality and Sale Promotion to Thai Consumers Decesions to Purchase Korean Brand Cosmetics in Bangkok District | Hsi Thu Pyae Sone | Kasemson Pipatsirisak |
| 2010 | The evaluation of consumers perception related to product attributes and the effect on price sensitivity, brand loyalty, and impulse purchase of mobile phones | Pratumrat Sopin | Wuthichai Sitthimalakorn |
| 2019 | The Impact of Celebrity Endorsement Advertising Frequency on Brand Equity among Idolaters and Non-idolaters: A Study of the Chinese Cosmetics Market | Jingrong Luo | Boonlert Supadhiloke |
| 2017 | The Impact of Store Image on Brand Loyalty Among Thai Customers to Use the Service of Japanese Restaurant in Bangkok District | Guanhao Huang | Kasemson Pipatsirisak |
| 2019 | The Relationship between Brand Knowledge, Brand Experience, Brand Trust and
Brand Loyalty on Luxury Brand of Perfume toward Chinese Consumers | Jing Chuyuan | Kasemson Pipatsirisak |
| 2019 | The relationship between social influence,product attributes,perceived price, brand trust and intention of Chinese people to purchase Thai rice | Liyuan Chen | Kasemson Pipatsirisak |
| 2019 | The Relationships among Exposure to Chloé Commercial Advertisement, Brand Equity, Customers Satisfaction , and Intention to Purchase as Perceived by Thai Customers | Gao Yang | Pacharaporn Kesaprakorn |
| 2018 | The Study of Factors that affact Consumer Purchase of Luxury Brand Choice Progressing on Hermes,Chanel,Louis Vuitton in Bangkok | ฺBenjawan Hanpratum | Sumas Wongsunnopparat |
| 2017 | What are the Factors that Consumer chooses to Purchase the Luxury Cosmetic in Bangkok | Patchara Pichittachakul | Sriwan Thapanya |
Showing results 1 to 15 of 15
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