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Browsing by Author Rosechongporn Komolsevin

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Issue Date	Title	Author(s)	Advisor(s)
2020	An influence of brand presenter towards consumer perception of Moccona brand identity: a case study of Aum Patcharapa	Kollawach Luangorachorn	Rosechongporn Komolsevin
2022	A Reflection of Motivations and Lifestyles via TikTok (Douyin) and Instagram Story: A Content Analysis and Comparative Study of Thai and Chinese Gen Z Users	Ying Xian	Rosechongporn Komolsevin
2008	A study of employees' willingness to communicate, job satisfaction, and self-perceived productivity	Napat Kloy-Eiam	Rosechongporn Komolsevin
19-May-2023	Building characters with cultural values: textual analysis of protagonists versus antagonists in disney animated films	Mingcan Xu	Rosechongporn Komolsevin
2020	Comparative study of tourism campaign in 2019 between Japan and Thailand: Message and media	Napatlada Ruangdet	Rosechongporn Komolsevin
2020	Cross-Cultural Analysis of Decision-Making between Thai and Chinese Consumers - A Case Study of Effectiveness in Promoting Bird’s Nest Products using WeChat	Qingyan Li	Rosechongporn Komolsevin
2021	Cultural Values and Femvertising in SK–II Advertisements	Lin Shuxiang	Rosechongporn Komolsevin
2019	Effect of spokesperson types and the use of first person pronoun in crisis communication on food organization reputation and purchase intention	Sarinya Kongtieng	Rosechongporn Komolsevin
2008	Employee's perception on superior's power and status as related to superior/subordinate relationship and communication pattern among th employees of Bhutan Broadcasting Service Corporation	Karma, Tenzin	Rosechongporn Komolsevin
2015	Ethnocentrism and Rhetorical Sensitivity in the New Media Age: A Case Study of Bangkok University Students	James Montgomery Chow	Rosechongporn Komolsevin; Ratanasuda Punahitanond
2023	Factors Affecting Food Recommendation APP Update on Chinese Local Tourists’ Use of the app for Food Interest and Consumption	Tao Chaoda	Rosechongporn Komolsevin
2018	Fan Activities as Tools to Improve Learning Motivation	Proud Arunrangsiwed	Rosechongporn Komolsevin
2005	Framing of news on terrorism in Southeast Asian newspapers	Galina Bannavong	Rosechongporn Komolsevin
10-Sep-2018	Gender, academic achievement and communication apprehension in English classroom among Chinese college students	Liang Ying	Rosechongporn Komolsevin
21-Jan-2021	IMPACT OF HOLLYWOOD ONLINE FILM REVIEWS ON AMERICAN VIEWERS' PERCEPTION: COMPARED SOURCE CREDIBILITY EFFECTS BETWEEN CONSUMER REVIEWERS AND FILM CRITICS ON VIEWERS’ MOVIE GOING DECISION	Sagarika Rai	Rosechongporn Komolsevin
2023	Media Image Building of E-Sports Stars	Yawen Luo	Rosechongporn Komolsevin
2021	Online travel agencies in China: The impact of online reviews, trust, perceived risk, perceived ease of use, perceived usefulness and perceived enjoyment on purchase intention	Hanxin Zhang	Rosechongporn Komolsevin
2023	Perceived Media Portrayal of K-Pop Idols and Its Potential Impacts On Audiences' Perception Of Masculinity In China: A Comparative Study Of Different Generations	Peng Yan	Rosechongporn Komolsevin
2022	Response Strategy to Negative Electronic Word-of-Mouth: A Case Study of Marriott International in China	Zhang Jiahui	Rosechongporn Komolsevin
2008	Rhetorical sensitivity and communication competence : a test for convergent validity	Dilbeck, Keith Edward	Rosechongporn Komolsevin; Sudarat D.Chantrawatanakul

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