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Browsing by Author Sumas Wongsunopparat

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Issue DateTitleAuthor(s)Advisor(s)
2016Demand Estimate for Chinese Language: A Case Study of BKK MarketHongqian JiaSumas Wongsunopparat
2015Demand Estimate of Chinese Street Food Made in Thailand in Bangkok MarketZhanwei LiSumas Wongsunopparat
2017Development of a Measure in Competence Studying Occupational Justice and Burnout as Antecedents: Efficacy in Bangkok BusinessesHector ReyesSumas Wongsunopparat; Lokweetpun Suprawan
2015Does International Business Leads to Cultural Imperialism with the Mediating Effect of Cultural GlobalizationNilukshika Mendis AbeysekeraSumas Wongsunopparat
2015Effects of Sales Promotion on Purchasing Decision of Customer: A Case Study of Baskin Robbins Ice – Cream Franchise ThailandAjan ShresthaSriwan Thapanya; Sumas Wongsunopparat
2018Factors Affect Customer's Choice Decision on Telecommunication Service Provider in Bangkok, ThailandGuo QuSumas Wongsunopparat
2019Factors affecting consumers’ purchase decisions of street food in BangkokXu JiSumas Wongsunopparat
2017Factors affecting E-loyalty towards online shopping platform in Bangkok ThailandMo.YiSumas Wongsunopparat
Jan-2017Factors affecting purchase decision of Top three Tissue brands ( Kleenex , Scott and Cellox) of customers in BangkokKanokwan ChowchoteSumas Wongsunopparat
2017FACTORS INFLUENCING CHOICE DECISION BEHAVIOR OF CHINESE TOURIST ON THAI AIR TICKET ONLINE BOOKING: A CASE STUDY OF CTRIP.COM, QUNAR.COM, ELONG.COMYin HuangSumas Wongsunopparat
2017Factors influencing choice decision of foreign patients towards medical tourism in Bangkok, Thailand: a case study of Bangkok hospital, Bumrungrad international hospital, Samitivej hospitalJian PanSumas Wongsunopparat
2018Factors Influencing Companies' Purchasing Decisions on Plastics Resins in ThailandLi xiong dongSumas Wongsunopparat
26-Jul-2016Factors Influencing Consumer Brand Choice of Top 3 Taxi Booking Mobile Applications in Bangkok: Uber, GrabTaxi and Easy TaxiWatchareebhorn SakunlertvattanaSumas Wongsunopparat
2016Factors Influencing Customer Doughnut Brand Choice Decision in Thailand, Focusing on Mister Donut, Dunkin' Donuts and Krispy Kreme DoughnutsHaoqiang ZhuSumas Wongsunopparat
Jul-2021Factors Influencing Japanese Decision Makers in Thailand When They Purchase Capital Measurement Equipment for Automatic Industry.Teruhide MaruchiSumas Wongsunopparat
28-Jan-2018Factors that impact on brand loyalty in Top Three Banks (Siam Commercial Bank, Kasikorn Bank, Bangkok Bank) in BangkokQueni HuangSumas Wongsunopparat
2015How Promotion at 7-Eleven Influences to Customer PurchasingOracha KamsuwanSumas Wongsunopparat
2015Key Factors in Hypermarket Business that Effect on Customer‘s RepurchaseRani PandeySumas Wongsunopparat
2015Key Success Factor Of Anantara Traditional Thai Hotel To Entering A New Market In Luang Prabang LaosNgugen Ngoc Phuc ToanSumas Wongsunopparat
2016Purchasing Decision towards Top Three Fast-Food Brands in Thailand: A Case Study of KFC, McDonald’s and Chester’s Grill in ThailandPhompassorn BoontavipitakSumas Wongsunopparat
Showing results 24 to 43 of 72
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