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DSpace at Bangkok University >
Browsing by Subject Purchase Intention
Showing results 1 to 15 of 15
| Issue Date | Title | Author(s) | Advisor(s) | | 2022 | Attitude, Trust, Subjective Norm, Perceived Behavioral Control, Brand Positioning, and Price Affecting Intention to Purchase Local Organic Products of Consumers in Bangkok | Chalisa Kunkrom | Nittana Tarnittanakorn |
| 2025 | Factor impacting Xiaohongshu live streaming on purchase intention among users in Kunming City, China | Qi Su | Maneenate Worrachananun |
| 2017 | Factors positively affecting beauty products’ purchase intention at the leading online shopping mall brand a of consumers in Bangkok | Wanvitoo Lertkitjanuwat | Penjira Kanthawongs |
| 27-Jan-2019 | Factors Positively Affecting Purchase Intention of HACCP Certification Products of Consumers in Chengdu City of China | Bai Tianyuhong | Penjira Kanthawongs |
| 2023 | Factors Positively Affecting Purchase Intention of Luxury Cosmetic Brands’ Consumers in Bangkok | Pornnacha Sahachaisere | Penjira Kanthawongs |
| 2019 | Factors Positively Affecting Purchase Intention of Vegetarian Ready Meals’ Customers in Supermarkets of Sukhumvit area in Bangkok | Katcharin Somthrong | Penjira Kanthawong |
| 2019 | Health consciousness, social media, staff, food taste, and commercial vehicle affecting food truck menus’ purchase intention of consumers in Bangkok | Teerawat Trikraisri | Nittana Tarnittanakorn |
| 2024 | Perception of Marketing Mix, Integrated Marketing Communications, and Perceived Value Affecting Foreign Travelers’ Purchase Intention of Souvenir Products in Bangkok, Thailand | Tin Chaiyaworn | Chutimavadee Thongjeen |
| 2025 | The Impact of Facility, Cost, and Convenience of Thailand Wellness Tourism Towards Chinese Consumers’ Purchase Intention in the Post Pandemic Era | Wang, Xuemei | Papob Puttimanoradeekul |
| 2024 | The Impact of Marketing Mix and Social Media Influencer on Online Customers’ Purchase Intention: A Case Study of JD.com | Qiwei Huang | Pacharaporn Kesaprakorn |
| 3-Jan-2023 | The Impact of Marketing Mixes (4PS), Technology acceptance, and Lisfstyle Factors towards Puchase Intention of Spotify Premium | Rattanan Jirayuwattana | Chutimavadee Thongjeen |
| 2023 | THE IMPACT OF PERCEIVED BRAND EQUITY, BRAND PERSONALITY, AND SOCIAL INFLUENCE FACTORS TOWARDS PURCHASE INTENTION IN THE VIDEO STREAMING SERVICE OF GLOBAL BRANDS IN VIETNAM | Hong Thu Phuong | Dr. Chutimavadee Thongjeen |
| 2019 | The Impact of User Generated Content on Purchase Intention Among Facebook and Instagram Users: Case Study of Food & Beverage Industry in Yangong, Myanmar | Khin Nwe Nyein | Lokweetpun Suprawan |
| 9-Jun-2023 | The Influence of Environmental Attitude, Social Influence and Product Attributes Factors towards Consumer Purchase Intention in the Green Personal Care (Skincare) Products among Female consumers in Bangkok, Thailand | Kanyapak Jirapattanakul | Sarinya Laisawat Suttharattanagul |
| 2563 | ทัศนคติ ตราสินค้าระดับโลก และการรับรู้คุณภาพมีอิทธิพลต่อการตั้งใจซื้อสินค้าเวชสำอางของชาวไทย | ชมพักตร์ ชมทรัพย์จำเริญ | รวิพรรณ สุภาวรรณ์ |
Showing results 1 to 15 of 15
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