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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4392

Title: The perception of Chinese tourist on Thai cultural related activities
Authors: Sun, Yue
Keywords: Perception of Chinese Tourist
Thai Culture
Intercultural communication
Issue Date: 2019
Publisher: Bangkok University
Abstract: This study is mainly aimed at the difference of Chinese tourists` perception of Thai culture before and after visiting Thailand. findings and data analysis of perception of Chinese tourists on Thai culture, using t-test and ANOVA. Finding revealed as follows: (1) Perception of Chinese tourists on Thai culture less positive significantly after their actual visit. (2) Before their first visit to Thailand, perception of female Chinese tourists was statistically significant more positive than male’s. However, there was no statistically significant difference between two groups after their actual visit.(3)Perception toward Thai culture of different age groups were significant different, both before and after visit Thailand. (4) There was no significant difference on the perception toward Thai culture before visiting Thailand among different groups of education level. However, after visiting Thailand, it shows that there was significant different on the perception among different groups of education level.
Description: Independent Study (M.Com.Arts)-Global Communications, Graduate School, Bangkok University, 2019
Subjects: Tourism
Heritage tourism
Chinese -- Communication
Advisor(s): Pong Wisessang
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4392
Appears in Collections:Independent Studies
Independent Studies - Master

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