The Study of Health Info-graphic Message Design in Exercise in Heart diseases towards Thai Adolescent’s intention in Changing behavior

Abstract

Health communication is taking a huge important part in society nowadays and people are showing more awareness about their health concerns. The World Health Organization reported that one of the most serious health issues that cause death is heart diseases. So, how communication could help in decreasing a number of populations suffering from heart diseases is the topic found very interesting. This study aimed to finding an effective communication tool both in designing health message content and health media that could change one’s behavior. Two hundred Thai adolescents were participated in this study by completing the questionnaires via Google Form. Frequency, Descriptive statistic, Independent T-test, and Two ways ANOVA were used to analyze the data via SPSS 17.0 (SPSS, Inc.) Loss framed message was found to be more effective in audiences’ comprehension than gain framed message. Behavioral beliefs, normative beliefs, and control beliefs were the moderating variables. However, there were no significant differences. Further research suggests measuring real behavioral change and including a process to measure participants’ message attendance.