The Factor of Influencing Consumer Satisfaction to Purchase and Repurchase Skin Care Products through Online Shopping in Bangkok

Abstract

The objective of this research are 1) To study the marketing mix (Product, Price, Place distribution ,Promotion) that can influence to customer satisfaction to purchase and repurchased. 2) To study the website credibility such as easily to access, Convenience to used, trustiness and can take care of each visitor can influence to customer satisfaction to purchase and repurchased. 3) To study consumer behavior that can influence to customer satisfaction to purchase and repurchased. 4) To study he innovation that can influence to customer satisfaction to purchase and repurchased. 5) To study the brand ambassador that can influence to customer satisfaction to purchase and repurchased. The results found that Female 57.5% and male 42.2% by majority age between 20-25 yrs. Most of Carrere is student and income 10,001-20,000 baht. The factor is significant to consumer satisfaction to purchase and repurchased skin care through online shopping is The Product factor, The Price factor, The Promotion factor. The factor is significant to consumer satisfaction and most attention to consumer repurchase is the place distribution and innovation factor which the consumer considering from convenience of selection and Innovation with Innovation that apply the natural ingredient as the main thing.