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DSpace at Bangkok University >
Browsing by Type Independent Studies
Showing results 247 to 266 of 4285
| Issue Date | Title | Author(s) | Advisor(s) | | 26-Oct-2019 | Marketing Implication Relating To Identified Factors That Influence Customer’s Loyalty Towards L’Oreal Cosmetics at Siam Paragon Mall in Bangkok | Krittiya Chaiyasit | Paul TJ James |
| 2022 | Mass Media Strategies and Its Promotion of Japanese Idol Culture in China: A Case Study of SNH48 and AKB48 | Wenhao Fan | Ratanasuda Punnahitanond |
| 2021 | Media bias in news coverage of Hong Kong protest: A comparative study of online newspapers with different political orientations | Yimin Wang | Ratanasuda Punnahitanond |
| 2021 | Media content and online audience engagement practices on Youtube: Content analysis of videos by top eight Youtube foreign Influencers in China | Zixuan Huang | Vimviriya Limkangvanmongkol |
| 2017 | Media Framing of the 2014 Indian Elections: The Rise of Prime Minister Narendra Modi | Tejasvi Vasudevan | Boonlert Supadhiloke |
| 2023 | Message framing and message appeals on COVID-19 vaccination: A content analysis on COVID-19 vaccination Youtube videos | Chadarat Senorit | Vimviriya Limkangvanmongkol |
| 2023 | Motivation for people to be more sustainable in Cambodia | Rithchesda Chharom | Ronald Vatananan-Thesenvitz |
| 2023 | Motivations for purchasing electric cars in Switzerland: A market research study comparing switchers and non-switchers | Rossier Valentin | Ronald Vatananan-Thesenvitz |
| 2023 | Motivation to eat healthily in Cambodia: Why do people with busy lifestyles not eat healthily? | Sokty Lak | Ronald Vatananan-Thesenvitz |
| 2020 | Network Technology, Teaching Quality and Learning Interaction Impacting Learning Satisfaction in New Oriental Online Education | Xiaoqiong Xia | Suthinan Pomsuwan |
| 2018 | Online communities, consumer involvement, innovation, and satisfaction affecting brand loyalty of android smartphone users in Ho Chi Minh city, Vietnam | Ngoc Thai Khanh Nguyen | Nittana Tarnittanakorn |
| 2560 | Paid Search กับกระบวนการตัดสินใจเลือกใช้บริการที่พักของผู้บริโภคในเขตกรุงเทพมหานคร | รัญชนา โภชนกิจ | ปฐมา สตะเวทิน |
| 2017 | Papi Jiang’s Personal Branding Strategy on Sina Weibo | Xu Jiayu | Pablo Henri Ramirez |
| 2023 | Perceived Media Portrayal of K-Pop Idols and Its Potential Impacts On Audiences' Perception Of Masculinity In China: A Comparative Study Of Different Generations | Peng Yan | Rosechongporn Komolsevin |
| 2018 | Perception of a destination, cultural and natural attractions, and destination satisfaction affecting revisit intention of Chinese tourists in Thailand | Yang Qiong | Nittana Tarnittanakorn |
| 2024 | Perception of Marketing Mix, Integrated Marketing Communications, and Perceived Value Affecting Foreign Travelers’ Purchase Intention of Souvenir Products in Bangkok, Thailand | Tin Chaiyaworn | Chutimavadee Thongjeen |
| 2022 | Perforamance Expectancy, Heonic Motivation, Perceived Ease of Use, Social Influence and Perceived Playfulness Affecting Purchase Decision of Gaming Items from the In-app Purchase og Gen Y in Bangkok | Amornrat Yuensuk | Nittana Tarnittanakorn |
| 2019 | Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Relative Advantage Affecting Chinese Customers’ Decision to Use Mobile Payment in Bangkok | Xiaomeng Dong | Nittana Tarnittanakorn |
| 2024 | Persuasion in Covid-19 health messages on social media: A case study of China | Manhong Li | Ratanasuda Punnahitanond |
| 2023 | Persuasion strategies of product reviews by Li Jiaqi account on TikTok: A case study of China | Yuwen Teng | Ratanasuda Punnahitanond |
Showing results 247 to 266 of 4285
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