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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/5446

Title: Motivations for purchasing electric cars in Switzerland: A market research study comparing switchers and non-switchers
Authors: Rossier Valentin
Keywords: Electric Vehicles
Electric Car Adoption
Cost of Ownership
Performance and Features
Environmental Concerns
Charging Infrastructure
Marketing Strategies
Communication Strategies
Intention to Purchase
Demographic Characteristics
Psychographic Characteristics
Green Transportation
Issue Date: 2023
Publisher: Bangkok University
Abstract: This study examines the factors that motivate people in Switzerland to switch to electric cars compared to those who continue to own a gasoline-powered vehicle while also purchasing an electric car. The objective is to identify key demographic traits, attitudes, and perceptions that differentiate these two groups. A survey was conducted, and factor analysis with regression analysis was performed. The results showed three significant variables: cost of ownership, performance and features, and social influences. However, social influences did not significantly impact the intention to purchase an electric car. The study also found no significant differences between the two groups, switchers and non-switchers. It was also discovered that males and females made no difference in terms of their intention to purchase an electric car. These findings have implications for understanding the factors that influence the adoption of electric cars and can inform marketing and communication strategies to promote electric car adoption in Switzerland.
Description: Independent Study (M.M.)--Business Innovation, Graduate School, Bangkok University, 2022
Advisor(s): Ronald Vatananan-Thesenvitz
URI: http://dspace.bu.ac.th/jspui/handle/123456789/5446
Appears in Collections:Independent Studies - Master

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