Motivations for purchasing electric cars in Switzerland: A market research study comparing switchers and non-switchers

Abstract

This study examines the factors that motivate people in Switzerland to switch to electric cars compared to those who continue to own a gasoline-powered vehicle while also purchasing an electric car. The objective is to identify key demographic traits, attitudes, and perceptions that differentiate these two groups. A survey was conducted, and factor analysis with regression analysis was performed. The results showed three significant variables: cost of ownership, performance and features, and social influences. However, social influences did not significantly impact the intention to purchase an electric car. The study also found no significant differences between the two groups, switchers and non-switchers. It was also discovered that males and females made no difference in terms of their intention to purchase an electric car. These findings have implications for understanding the factors that influence the adoption of electric cars and can inform marketing and communication strategies to promote electric car adoption in Switzerland.