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Title: | Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Relative Advantage Affecting Chinese Customers’ Decision to Use Mobile Payment in Bangkok |
Authors: | Xiaomeng Dong |
Keywords: | Performance Expectancy Effort Expectancy Social Influence Facilitating Conditions Relative Advantage Decision to Use Mobile Payment |
Issue Date: | 2019 |
Publisher: | Bangkok University |
Abstract: | This independent study was aimed to investigate performance expectancy,
effort expectancy, social influence, facilitating conditions, and relative advantage
affecting Chinese costumer’s decision to use mobile payment in Bangkok. The survey
questionnaire was applied for collecting the primary data. The sample size was 224
Chinese customers in Bangkok who had experience in using mobile payment in
Bangkok. The results found that most of them were females with 21-30 years of age,
completed bachelor’s degrees, and earned monthly income less than 4,000 CNY. The results also revealed that effort expectancy and relative advantage were the two
significant factors that affected Chinese customers’ decision to use mobile payment in
Bangkok at the significant level of .05. On the other hand, performance expectancy,
social influence, and facilitating conditions did not affect Chinese costumers’ decision to use mobile payment in Bangkok. |
Description: | Independent Study (M.B.A)--Graduate School, Bangkok University, 2018 |
Subjects: | Banks and banking, Mobile Banks and banking Bank management Cell phone services industry Finance -- Decision making |
Advisor(s): | Nittana Tarnittanakorn |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/3779 |
Appears in Collections: | Independent Studies - Master Independent Studies
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