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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3779

Title: Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Relative Advantage Affecting Chinese Customers’ Decision to Use Mobile Payment in Bangkok
Authors: Xiaomeng Dong
Keywords: Performance Expectancy
Effort Expectancy
Social Influence
Facilitating Conditions
Relative Advantage
Decision to Use Mobile Payment
Issue Date: 29-Jan-2019
Publisher: Bangkok University
Abstract: This independent study was aimed to investigate performance expectancy, effort expectancy, social influence, facilitating conditions, and relative advantage affecting Chinese costumer’s decision to use mobile payment in Bangkok. The survey questionnaire was applied for collecting the primary data. The sample size was 224 Chinese customers in Bangkok who had experience in using mobile payment in Bangkok. The results found that most of them were females with 21-30 years of age, completed bachelor’s degrees, and earned monthly income less than 4,000 CNY. The results also revealed that effort expectancy and relative advantage were the two significant factors that affected Chinese customers’ decision to use mobile payment in Bangkok at the significant level of .05. On the other hand, performance expectancy, social influence, and facilitating conditions did not affect Chinese costumers’ decision to use mobile payment in Bangkok.
Description: Independent Study (M.B.A)--Graduate School, Bangkok University, 2018
Advisor(s): Nittana Tarnittanakorn
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3779
Appears in Collections:Independent Studies - Master

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