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Showing results 67 to 86 of 2022
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Issue DateTitleAuthor(s)Advisor(s)
2009Factors affecting consumer-initiated online brand community commitment and brand loyalty : case study of www.yaris-club.netNaphajira SangjindavongWuthichai Sitthimalakorn
2016Factors Affecting of E-Commerce on Consumer’s attitude towards purchasing fashion products: A Study of Myanmar Online ConsumersKhaing Thazin AungIthiTontyaporn
Jan-2017Factors affecting purchase decision of Top three Tissue brands ( Kleenex , Scott and Cellox) of customers in BangkokKanokwan ChowchoteSumas Wongsunopparat
17-Sep-2559Factors influence to the consumer made decision for wedding plan in luxury hotel of bangkokSupawat SawatpiboolIthi Tontyaporn
26-Jul-2016Factors Influencing Consumer Brand Choice of Top 3 Taxi Booking Mobile Applications in Bangkok: Uber, GrabTaxi and Easy TaxiWatchareebhorn SakunlertvattanaSumas Wongsunopparat
2016Factors Influencing Customer Doughnut Brand Choice Decision in Thailand, Focusing on Mister Donut, Dunkin' Donuts and Krispy Kreme DoughnutsHaoqiang ZhuSumas Wongsunopparat
12-Dec-2015Factors Influencing Purchase Intention Towards Cup YogurtTaweesak AmarukachokeSumas Wongsunopparat,
2016Factors Positively Affecting Chinese Students’ Loyalty towards Universities in BangkokXiaoyun LuoPenjira Kanthawongs
2016Factors Positively Affecting Customer’s Satisfaction of A Supermarket’s Customers in Bangkok.Siyu WangPenjira Kanthawongs
2016Factors Positively Affecting Purchase Intention of Automobile Consumers at Thailand International Motor Expo 2015 in BangkokChiratt ChaisamranPenjira Kanthawongs
2005Framing of news on terrorism in Southeast Asian newspapersGalina BannavongRosechongporn Komolsevin
29-Mar-2016Framing the 2015 Tianjin Explosions Crisis: A Content Analysis of People’s Daily WeChat Official AccountZhao JingBoonlert Supadhiloke
2014Gratifications about reality television "the voice of china" among chinese audienceXin ZhaoBoonlert Supadhiloke
2015High Speed Train: Analysis of Chinese People’s Awareness, Knowledge, Attitude and Opinion about China and Thailand ConnectionXiaoyi QinBoonlert Supadhiloke,
2015How Promotion at 7-Eleven Influences to Customer PurchasingOracha KamsuwanSumas Wongsunopparat
2-Sep-2016Impact of Soundtrack in Animated Movie on Audience: A Case Study of "LET IT GO" in "FROZEN"Zhige LiuPablo Ramirez Bonilla
2001The implications of Thai cultural values for the relationship among the self-reported conflict tactics, family satisfaction, and communication competence of young adultsPacharaporn IamsudhaHale, Claudia L.
2557Influence of Purchase Intention on Ambient Advertising StrategyAnkita Malhotra-
28-Aug-2016INVESTIGATING INNOVATION STRATEGIES OF NEW PRODUCT DEVELOPMENT: MULTIPLE CASE STUDY OF THAI FOOD AND BEVERAGE MANUFACTURING SMEsPreecha ChaochotechuangDr. Farhad Daneshgar; Assoc. Prof. Dr. Stefania Mariano
2016Key Determinants for Thai SME’s Success: A Study of Thai Food Enterprises in Bangkok Metropolitan DistrictShengtao YuSriwan Thapanya
Showing results 67 to 86 of 2022
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