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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3523

Title: Factors Affecting Popularity of NetEase Cloud Music App
Authors: Wu Xinyu
Keywords: Music app
Music app industry
Market
Ncm
Issue Date: 27-Nov-2018
Abstract: In recent years, with the build-out of the internet infrastructure and the consistent growth of the economy, music app as a convenient and easy app attracts more and more people. However, with the development of digital technique, music industry faces challenges. The system of music industry in China is not impeccable, such as the weak originality, profit model of music app cannot adapt to the market, there is no unique character of interfacial design and functional feature. These kinds issues limit the progress of music industry. This study aims at the factors for the popularity of NCM can better inform people about music social networking. The result of the NCM can be borrowed from more merchants and make greater contribution to the development of network technology and music app market.
Description: Independent Study (M.Com.Arts)--Global Communications,Graduate School, Bangkok University, 2018
Advisor(s): Rose ChongpornKomolsevin
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3523
Appears in Collections:Independent Studies
Independent Studies - Master

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