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Title: | Factors Affecting Popularity of NetEase Cloud Music App |
Authors: | Wu Xinyu |
Keywords: | Music app Music app industry Market Ncm |
Issue Date: | 27-Nov-2018 |
Abstract: | In recent years, with the build-out of the internet infrastructure and the consistent
growth of the economy, music app as a convenient and easy app attracts more and
more people. However, with the development of digital technique, music industry
faces challenges. The system of music industry in China is not impeccable, such as
the weak originality, profit model of music app cannot adapt to the market, there is no
unique character of interfacial design and functional feature. These kinds issues limit
the progress of music industry. This study aims at the factors for the popularity of
NCM can better inform people about music social networking. The result of the NCM
can be borrowed from more merchants and make greater contribution to the
development of network technology and music app market. |
Description: | Independent Study (M.Com.Arts)--Global Communications,Graduate School, Bangkok University, 2018 |
Subjects: | Social media -- Case studies Online social networks -- Case studies Technological literacy Computer literacy Songs -- Listening -- Research Songs -- Research Songs -- Case studies |
Advisor(s): | Rose ChongpornKomolsevin |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/3523 |
Appears in Collections: | Independent Studies Independent Studies - Master
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