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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4745

Title: FACTORS AFFECTING COLLEGE STUDENTS’ INTENTION TO USE “DIANPING” APPLICATION TO CHOOSE RESTAURANTS IN HAIDIAN DISTRICT OF BEIJING IN CHINA
Authors: Miss.Meng yang
Keywords: “DIANPING” Application, College Students, Intention to Use, China
College Students
Intention to Use
China
Issue Date: 19-Dec-201919
Publisher: Bangkok University
Abstract: This study was aimed to find out factors affecting college students' intention to use “DIANPING” application to choose restaurants in Haidian District of Beijing in China. These factors were performance expectancy, effort expectancy, social influence, facilitating conditions, personal innovativeness, quality of the food, and online review. In this study, the total samples of 220 respondents were collected using the survey questionnaire with college students who lived in Haidian District of Beijing in China. The research was revealed that most of the respondents were females, the ages between 24 to 29 years old, undergraduate students, with average monthly allowances of 4,001-5,000 yuan per month. They intended to choose to use the “DIANPING” application at lunch time. Moreover, the researcher found that only facilitating conditions, online review, and effort expectancy had respectively positive effect towards intention to use “DIANPING” application of the college students to choose restaurants in Haidian District of Beijing in China with statistical significance of .05. Descriptive statistics and multiple regression analysis were used in the data sets. For managerial implication, “DIANPING” application’s developers, owners, or marketers should benefit from this research’s results. Future research also suggested in this study.
Description: Independent Study (M.B.A)--Graduate School, Bangkok University, 2020
Advisor(s): Dr. Penjira Kanthawongs
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4745
Appears in Collections:Independent Studies - Master

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