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Issue Date	Title	Author(s)	Advisor(s)
2530	Bangkok University students' attitudes to the use of English as a medium of instruction	Boonprom Atiratana	-
2017	Brand Choice of Chinese Consumers to Adopt Digital Payment Platform in Thailand Focusing on Alipay, Wechat Pay, and Union Pay	Longhui Feng	Sumas Wongsunopparat; Lokweetpun Suprawan
2018	Brand Choice of Shopping Online among Top Three Social Media (Facebook, Instagram, and Line) in Thailand	Xiaodan Chen	Sumas Wongsunopparat
2020	Brand Communication Via Mobile Application for New Energy Automobile: A Content Analysis of NIO Brand in CHINA	Wang Peng Xiang	Ratanasuda Punnahitanond
22-Aug-2023	Brand image and consumer purchasing behavior in online store Case study: shein thailand	Zhang Yuanyuan	Sumana Theerakittikul
2010	Brand loyalty of chain convenience store (a study of 7-Eleven stores in Bangkok)	Pailin Charoensinoran	James, Paul TJ
2015	Bribe Payment Experience and Bribe Taking Acceptability among Koreans Working in Thailand	Jooyeon Lee	Vanchai Ariyabuddhiphongs
19-May-2023	Building characters with cultural values: textual analysis of protagonists versus antagonists in disney animated films	Mingcan Xu	Rosechongporn Komolsevin
2022	Building Knowledge-intensive Organizations (KIO) via acquiring talented knowledge workers: A case study of recruiting and managing new faculty members at Baise University	Ting Xu	Dongcheol Heo; Qiuxue Luo
21-May-2021	Business Model Innovation Roadmap for the Digital Transformation Process of a German SME	Amaury-Alexandre Schaller	Ronald Vatananan-Thesenvitz
2020	Business models to promote online food ordering and delivery for Chinese students in Bangkok	Xiaodan Chen	Xavier Parisot; Johan Van Rooyen; Qinghua Qin
2021	Celebrity endorsement in advertising and audience’s brand perception: A case study of Vivo Thailand	Yunshan Wei	Vimviriya Limkangvanmongkol
2564	Chinese tourist satisfaction towards travel website: the case study of www.ctrip.com	Meiyuan Chen	Siwasak Pansukkum
2022	Chinese Youth’s Exposure to Digital Marketing Communication Strategies of Youth Films and EWOM Involvement and their Relationship with Youth Film Viewing: A Case Study of Weibo	Huating Yang	Ratanasuda Punnahitanond
2019	Choice Decisions toward Luxury Goods of the Young Consumers in Wuhan,China	Xuan Wu	Sumas Wongsunopparat
2016	Choice Decisions toward Online/Off line Shopping of Second Hand Luxury Brands in Bangkok, Thailand	Paweena Sengmanee	Sumas Wongsunopparat
2561	CLC Production (Creative Low Cost Production)	อาทิตย์ บัวงาม	สรรค์ชัย เตียวประเสริฐกุล; ปีเตอร์ รุ่งเรืองกานต์
2019	Clothing Advertising on WeChat and It’s Influence on Chinese People’s Purchase Intention	Peng Xizi	Boonlert Supadhiloke
2019	Co-creation of Brands: A Bibliometrics Assessment of Existing Literature	Nils Love Amadeus Noren	Dr. Ronald Vatananan-Thesenvitz
2014	Collectivism and Turnover Intention: the Mediating Effect of Organizational Identification	Phan Thy Nhan	Vanchai Ariyabuddhiphongs

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