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Issue DateTitleAuthor(s)Advisor(s)
2530Bangkok University students' attitudes to the use of English as a medium of instructionBoonprom Atiratana-
2017Brand Choice of Chinese Consumers to Adopt Digital Payment Platform in Thailand Focusing on Alipay, Wechat Pay, and Union PayLonghui FengSumas Wongsunopparat; Lokweetpun Suprawan
2018Brand Choice of Shopping Online among Top Three Social Media (Facebook, Instagram, and Line) in ThailandXiaodan ChenSumas Wongsunopparat
2020Brand Communication Via Mobile Application for New Energy Automobile: A Content Analysis of NIO Brand in CHINAWang Peng XiangRatanasuda Punnahitanond
22-Aug-2023Brand image and consumer purchasing behavior in online store Case study: shein thailandZhang YuanyuanSumana Theerakittikul
2010Brand loyalty of chain convenience store (a study of 7-Eleven stores in Bangkok)Pailin CharoensinoranJames, Paul TJ
2015Bribe Payment Experience and Bribe Taking Acceptability among Koreans Working in ThailandJooyeon LeeVanchai Ariyabuddhiphongs
19-May-2023Building characters with cultural values: textual analysis of protagonists versus antagonists in disney animated filmsMingcan XuRosechongporn Komolsevin
2022Building Knowledge-intensive Organizations (KIO) via acquiring talented knowledge workers: A case study of recruiting and managing new faculty members at Baise UniversityTing XuDongcheol Heo; Qiuxue Luo
21-May-2021Business Model Innovation Roadmap for the Digital Transformation Process of a German SMEAmaury-Alexandre SchallerRonald Vatananan-Thesenvitz
2020Business models to promote online food ordering and delivery for Chinese students in BangkokXiaodan ChenXavier Parisot; Johan Van Rooyen; Qinghua Qin
2021Celebrity endorsement in advertising and audience’s brand perception: A case study of Vivo ThailandYunshan WeiVimviriya Limkangvanmongkol
2564Chinese tourist satisfaction towards travel website: the case study of www.ctrip.comMeiyuan ChenSiwasak Pansukkum
2-Mar-2024Chinese tourists' satisfaction towards shopping service in Bangkok, ThailandYan LiuDr. Siwask Pansukkum
2022Chinese Youth’s Exposure to Digital Marketing Communication Strategies of Youth Films and EWOM Involvement and their Relationship with Youth Film Viewing: A Case Study of WeiboHuating YangRatanasuda Punnahitanond
2019Choice Decisions toward Luxury Goods of the Young Consumers in Wuhan,ChinaXuan WuSumas Wongsunopparat
2016Choice Decisions toward Online/Off line Shopping of Second Hand Luxury Brands in Bangkok, ThailandPaweena SengmaneeSumas Wongsunopparat
2561CLC Production (Creative Low Cost Production)อาทิตย์ บัวงามสรรค์ชัย เตียวประเสริฐกุล; ปีเตอร์ รุ่งเรืองกานต์
2019Clothing Advertising on WeChat and It’s Influence on Chinese People’s Purchase IntentionPeng XiziBoonlert Supadhiloke
2019Co-creation of Brands: A Bibliometrics Assessment of Existing LiteratureNils Love Amadeus NorenDr. Ronald Vatananan-Thesenvitz
Showing results 98 to 117 of 4777
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