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Issue DateTitleAuthor(s)Advisor(s)
2530Bangkok University students' attitudes to the use of English as a medium of instructionBoonprom Atiratana-
2017Brand Choice of Chinese Consumers to Adopt Digital Payment Platform in Thailand Focusing on Alipay, Wechat Pay, and Union PayLonghui FengSumas Wongsunopparat; Lokweetpun Suprawan
2018Brand Choice of Shopping Online among Top Three Social Media (Facebook, Instagram, and Line) in ThailandXiaodan ChenSumas Wongsunopparat
2010Brand loyalty of chain convenience store (a study of 7-Eleven stores in Bangkok)Pailin CharoensinoranJames, Paul TJ
2015Bribe Payment Experience and Bribe Taking Acceptability among Koreans Working in ThailandJooyeon LeeVanchai Ariyabuddhiphongs
2022Building Knowledge-intensive Organizations (KIO) via acquiring talented knowledge workers: A case study of recruiting and managing new faculty members at Baise UniversityTing XuDongcheol Heo; Qiuxue Luo
21-May-2021Business Model Innovation Roadmap for the Digital Transformation Process of a German SMEAmaury-Alexandre SchallerRonald Vatananan-Thesenvitz
2020Business models to promote online food ordering and delivery for Chinese students in BangkokXiaodan ChenXavier Parisot; Johan Van Rooyen; Qinghua Qin
2021Celebrity endorsement in advertising and audience’s brand perception: A case study of Vivo ThailandYunshan WeiVimviriya Limkangvanmongkol
2564Chinese tourist satisfaction towards travel website: the case study of www.ctrip.comMeiyuan ChenSiwasak Pansukkum
2019Choice Decisions toward Luxury Goods of the Young Consumers in Wuhan,ChinaXuan WuSumas Wongsunopparat
2016Choice Decisions toward Online/Off line Shopping of Second Hand Luxury Brands in Bangkok, ThailandPaweena SengmaneeSumas Wongsunopparat
2561CLC Production (Creative Low Cost Production)อาทิตย์ บัวงามสรรค์ชัย เตียวประเสริฐกุล; ปีเตอร์ รุ่งเรืองกานต์
2019Clothing Advertising on WeChat and It’s Influence on Chinese People’s Purchase IntentionPeng XiziBoonlert Supadhiloke
2019Co-creation of Brands: A Bibliometrics Assessment of Existing LiteratureNils Love Amadeus NorenDr. Ronald Vatananan-Thesenvitz
2014Collectivism and Turnover Intention: the Mediating Effect of Organizational IdentificationPhan Thy NhanVanchai Ariyabuddhiphongs
2019Communicating Social Support for Thai Men who have Sex with Men with HIV/AIDSWuttichai PhaovanichAustin S. Babrow
2011Communication and information-seeking strategies used to build trust and reduce uncertainty among customers of McDonald’s restaurants in Bangkok, ThailandPariya RinrattanakornJames, Anita C.
2001Communication apprehension and perceptions of understanding in computer-mediated communication : the use of electronic mail in Thai automotive industryDanai KristhaninAden, Roger
2004Communication satisfaction as moderator of the relationship between organizational commitment and willingness to participate in planned organizational change : a case study in two Thai organizationsSuchart OtaivitesJames, Anita C.
Showing results 87 to 106 of 4427
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