Business models to promote online food ordering and delivery for Chinese students in Bangkok

Abstract

This study aims to explore the online food ordering and distribution services already available in Bangkok, Thailand, and examine how Chinese students studying in Bangkok view the online food ordering system, what motivates them to use these services, and their satisfaction with online food ordering and delivery services. A qualitative method of secondary data collection and semi-structured personal interview was used. Using the data from these analyses and using the root theory method's triple process of open coding, selective coding and theoretical coding, it is concluded that all the necessary factors for Chinese students to order and deliver food online include time saving, convenient and quick, food diversification, and good service. It also suggests making it easier for Chinese students in Bangkok to use online food ordering and delivery services.