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Showing results 282 to 301 of 4592
| Issue Date | Title | Author(s) | Advisor(s) | | 15-Jan-2019 | Influence of Celebrity Endorsed Advertisement of Financial Corporation on Chinese Consumers’ Attitude toward the Brand and Their Investment Intention: The Case for Ping an Insurance (Group) Company of China, Ltd. | Zhou Quan Jian | Boonlert Supadhiloke |
| 2557 | Influence of Purchase Intention on Ambient Advertising Strategy | Ankita Malhotra | - |
| 2020 | Influence of sport product packaging on consumer decision making at MTG Fightgear in Bangkok, Thailand | Mahsid Faheem | Suthinan Pomsuwan |
| 19-Apr-2023 | Influences of Customer Satisfaction, Perceived Value and Brand Personality on Customer's Purchase Intention of Luxury Cars | Kanruethai Thanasrichatthon | Khomson Tunsakul |
| 2021 | Influences of Japanese Idol Agency’ S Presentation of Idols’ Identity on Japanese Fans’Self-identity and Visual Self-presentation: A Case Study of Johnny’S | Lin Chi Hsun | Ratanasuda Punnahitanond |
| 2020 | Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to Thailand | Edwin Handriano Triawan | Ratanasuda Punnahitanond; Suwannee Luckanvanich |
| 2020 | Influences of Parasocial Interaction between Mark Wien’s Travel Vlogs and Indonesian Viewers on Their Travel Intentions to Thailand | Edwin Handriano Triawan | Ratanasuda Punnahitanond; Suwannee Luckanvanich |
| 2021 | Innovative Media and Entertainment Brand for LGBT+ Acceptance Sensemaking: A Longitudinal Comparative Ethnography between Thailand and the Philippines | Harloi Tungao | Xavier Parisot, Chulatep Senivongse |
| 2020 | Integrating emerging technology identification into scenario-based technology roadmapping for technology foresight: a case example of Thailand's ambulance technologies | Nonthapat Pulsiri | Ronald Vatananan-Thesenvitz |
| 2020 | INTERNATIONAL STRATEGY, INTERCULTURAL BUSINESS NEGOTIATIONS, NEGOTIATION TACTICS, ORGANIZATIONAL MANAGEMENT AND BUSINESS RELATIONSHIP AFFECTING THE SUCCESS OF INTERNATIONAL BUSINESS MANAGEMENT OF ENTREPRENEURS IN BANGKOK | Thanon Naruj Bampenphon | Nittana Tarnittanakorn |
| 2019 | Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity. | Prajakta Mandelkar | Nittana Tarnittanakorn |
| 2019 | Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity. | Prajakta Mandelkar | Nittana Tarnittanakorn |
| 3-Dec-2020 | Investigating differences in the creativity level of Baise University Bachelor's students' entrepreneurship curriculum and language curriculum | Xiaoxin Zhai | Detlef Reis, Ph.D.; Luo Qiuxue, Ph.D. |
| 28-Aug-2016 | INVESTIGATING INNOVATION STRATEGIES OF NEW PRODUCT DEVELOPMENT: MULTIPLE CASE STUDY OF THAI FOOD AND BEVERAGE MANUFACTURING SMEs | Preecha Chaochotechuang | Daneshgar, Farhad; Mariano, Stefania |
| 2020 | Investigating perceptions of bachelor students of different majors on the attractiveness of Bangkok University's Master of Business Innovation: A case study of Baise University | Miao Ling | Detlef Reis; Luo Qiuxue |
| 2020 | Investigating student perceptions on the impact of the course curriculum of a computer science program on bachelor students’ future employability: A case study at Baise University | Fen Li | Detlef Reis; Qinghua Qin |
| 2022 | Investigating technology adoption and acquisition in the healthcare sector: A case study of a leading Thai private hospital | Pattarata Techapaitoon | Detlef Reis |
| 2019 | Investigating the impacts of social media on the influential factors affecting the intention to pursue plastic surgery among gen Y consumers in Thailand | Kittipot Sukkasem | Lokweetpun Suprawan |
| 20-Aug-2022 | Investigating the Use of Online Team Collaboration Platforms in Ideation Sessions During the COVID-19 Pandemic: An Exploratory Qualitative Study | Paranee Sakulwichitsintu | Detlef Michael Reis |
| 2016 | Key Determinants for Thai SME’s Success: A Study of Thai Food Enterprises in Bangkok Metropolitan District | Shengtao Yu | Sriwan Thapanya |
Showing results 282 to 301 of 4592
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