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Issue DateTitleAuthor(s)Advisor(s)
2009Consumer behavior toward book rental store : a study of rental behavior of residents at Soi Pattanakarn 61, BangkokPacharapan ThaneeJames, Paul TJ
2009Consumer behavior towards digital single-lens reflex (DSLR) camerasKantamet JiratanakulJames, Paul TJ
2010Consumer perception and attitude towards various categories of vegetablePatitta AngvanitchakulWuthichai Sitthimalakorn
2009Coping with culture shock : a study of stressors, adjustments and stereotypes among Chinese students at Bangkok UniversityBin, WangBoonlert Supadhiloke
2019Cosmetics reviews and writing styles on Facebook fan page: A case study of top Thai beauty influencersJerawan ThammchartRatanasuda Punnahitanond
2020Country Imageļ¼ŒDestination Image And Memorable Tourism Experiences That Lead To The Increase Of Chinese Re-visited Tourists In ThailandYakun MaoLokweetpun Suprawan
2009Customer perceptions towards the service quality : a case study of Oishi express buffet restaurant, Rattanathibet branchArisa TiyasuwanJames, Paul TJ
2015Customer Purchase Decision On Chinese PVB Film Products In Thailand 2014Huang LinSumas Wongsunopparat
2014Customer Purchase Intention on Chinese PVB Film Products in Thailand in 2014Huang Lin-
2009Customers' decision factors on online shoppingWoravut NateeprachthaveechaJames, Paul T.J.
2019Customer Segmentation based on the RFM Analysis Model using K-Means Clustering Technique: A Case of IT Solution and Service Provider in ThailandPonlacha RojlertjanyaVatananan-Thesenvitz, Ronald
5-Dec-2019Customers Satisfaction of Mobile Phone VIVO Model V3MAX in ThailandRuomei RuanPaul TJ James
2010Defining the components of communication competence from the perspective of Thai employment interviewersVoranij VasuratnaHale, Claudia
2016Demand Estimate for Chinese Language: A Case Study of BKK MarketHongqian JiaSumas Wongsunopparat
2015Demand Estimate of Chinese Street Food Made in Thailand in Bangkok MarketZhanwei LiSumas Wongsunopparat
2019Determinant Factors Affecting Decision Making of Chinese Medical Tourists Choosing Hospital in ThailandJiaoyang LiuSomyot Wattanakamolchai
2019Determinant Factors Affecting Decision Making of Chinese Medical Tourists Choosing Hospital in ThailandJiaoyang LiuSomyot Wattanakamolchai
2009Determinants of financial performance of publicly listed companies in ThailandSupanee DireksoonthornCriswell, Andrew R.
2017Development of a Measure in Competence Studying Occupational Justice and Burnout as Antecedents: Efficacy in Bangkok BusinessesHector ReyesSumas Wongsunopparat; Lokweetpun Suprawan
2015Does International Business Leads to Cultural Imperialism with the Mediating Effect of Cultural GlobalizationNilukshika Mendis AbeysekeraSumas Wongsunopparat
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