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Browsing by Author Rosechongporn Komolsevin

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Issue DateTitleAuthor(s)Advisor(s)
2022Response Strategy to Negative Electronic Word-of-Mouth: A Case Study of Marriott International in ChinaZhang JiahuiRosechongporn Komolsevin
2008Rhetorical sensitivity and communication competence : a test for convergent validityDilbeck, Keith EdwardRosechongporn Komolsevin; Sudarat D.Chantrawatanakul
2007Speechless in Bangkok : the relationship between students' communication apprehension and their motives for communicating with instructorsDuangdeeden, Hazel Mae C.Rosechongporn Komolsevin
2008Study of bhutanese peoples radio litsening behaviour and gratificatoinsTshering, ChhodenRosechongporn Komolsevin
2021Textual Analysis of Content Strategy in Facebook Fanpage of Samsung Galaxy A Series during Its Launched Campaigns in VietnamTran Thi Xuan ThinhRosechongporn Komolsevin
2022Textual analysis of Covid-19 prevention campaigns in China: A comparative study of public organizations versus individualswen_SunRosechongporn Komolsevin
2020The Effectiveness of Influencer Marketing on Social Media: Facial Cosmetics Targeting Generation Y and Generation Z in BangkokJiaye LiuRosechongporn Komolsevin
2021The Effect of Factor and Source Credibility of NBA Athlete Celebrity’s Endorsement Toward Chinese Customers’ Brand Perception and Brand Loyalty: A Case of Kobe Bryant in Ele.me’s Advertisement on WeiboWei MeiRosechongporn Komolsevin
2021The Impact of Media Reform on Journalists: A Case Study of CCTV NewsGuan XiaRosechongporn Komolsevin
13-Sep-2020The impact of User-Generation Content on International Students’ Travel Preference: A Case Study of Chinese Students in ThailandWU JIAQIRosechongporn Komolsevin
5-Sep-2020The Influences of Thai Hip Hop Music and American Hip Hop Music on Their Audience in ThailandKoki NakanoRosechongporn Komolsevin
31-Mar-2021THE THAI AUDIENCES’ RESPONSES TOWARD HOMOSEXUAL PORTRAYAL IN MEDIA: A CASE STUDY OF THAI TV SERIESNary NalRosechongporn Komolsevin
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