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Issue Date | Title | Author(s) | Advisor(s) | 2016 | The Study of Factors that Influence Consumer Purchasing Decisions towards Top Three Fast Food Brands Including Kfc, Pizza Hut and Lotteria in HoChiMinh City, Vietnam | Pham Hong Giang | Sumas Wongsunopparat |
2019 | The Study of Factors that Influence Patient's Choice Decision Receiving Cosmetic Surgery: A Case Study of Bumrungrad International Hospital and Siam Laser Clinic in Bangkok,Thailand | Petcharat Jeeramakorn | Sumas Wongsunopparat; Lokweetpun Suprawan |
2018 | The Study of Health Info-graphic Message Design in Exercise in Heart diseases towards Thai Adolescent’s intention in Changing behavior | Nutthaporn Chalopakorn | Patama Satawedin |
2017 | The Study of Influential Factors on Hospital Choice for Medical Tourist in Thailand focusing on General Bangkok Hospital, BNH Hospital,Bumrungrad International Hospital | Yang Zi | Sumas Wongsunopparat |
2009 | The study of integrated marketing communication on high and low involvement product which affected toward customer brand engagement | Ratanakamol Chansiri | Wuthichai Sitthimalakorn |
2015 | The Study of Key Factors Resistance to change when Adoption of New Technologies in the Companies | Kanchana Singh | Sumas Wongsunopparat |
2019 | The study of operational strategy of Lavaboo | Suvapat Saravaneeyawong | Worrawan Laohapolwatana |
2019 | The Study of Perfume’s Purchase Criteria Comparing between Irregular and Regular Users of Customers in Bangkok | Chunmei Pei | Sumas Wongsunopparat |
2019 | The Study of Perfume’s Purchase Criteria Comparing between Irregular and Regular Users of Customers in Bangkok | Chunmei Pei | Sumas Wongsunopparat |
2020 | The study of price selection, service standard and time maanagement limitation affecting consumer buying decision on Shopee application of flash sales promotion | Chayanis Boonyah | Suthinan Pomsuwan |
2024 | The Study of Social Media Marketing, Influencer Marketing, and Service Marketing Mix, Effecting Purchase Behavior of Online Food Services of Customers in Bangkok Metropolitan Area | Sasirapat Roobsawangkullapong | Penjira Kanthawongs |
31-Jan-2020 | The study of Thai teenager's perception toward source credibility in personal brand perception and language learning intention | Victoria Davis | Assoc. Prof. Dr. Pacharaporn Kesaprakorn |
31-Mar-2021 | THE THAI AUDIENCES’ RESPONSES TOWARD HOMOSEXUAL PORTRAYAL IN MEDIA: A CASE STUDY OF THAI TV SERIES | Nary Nal | Rosechongporn Komolsevin |
2002 | The Thai buyer’s selection criteria toward industrial machinery from Japan, Germany, and United States : an investigation on Thai textile company | Adisak Chandprapalert | - |
2019 | THT influence of Chinese Kung Fu films on Chinese audience: Cognitive, affective, physical responses, and motivational outcomes | Jiazi, Wang | Patama Satawedin |
2015 | To Studty Whether Third Party Endorsement can influence on Purchasing Decision on Facial Skincare | Kanokwan Sangsawang | Sumas Wongsunopparat |
2015 | To Study Customer Choice’s Criteria for Football Field | Tossapol Tangpitaksamer | Sumas Wongsunopparat |
2015 | Transformational Leadership and Turnover Intention: The Mediating Effects of Trust and Job Performance | Saiful Islam Khan | Vanchai Ariyabuddhiphongs; Sumas Wongsunopparat |
2550 | TRIPs plus : ศึกษาผลกระทบกรณีหากประเทศไทยทำความตกลง FTA เรื่องการขยายอายุการคุ้มครองสิทธิบัตรกับประเทศสหรัฐอเมริกา | พรจารี เนตรพิสุทธิ์ | อรรยา สิงห์สงบ; ปริญญา ดีผดุง |
2018 | Types of WeChat Image-text, Advertising Appeals, and Execution Styles in WeChat Official Account Articles: A Case Study of Ananda Condo Brand in Thailand | Chang, Xiaoqing | Ratanasuda Punnahitanond |
Showing results 620 to 639 of 4936
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