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Showing results 6 to 15 of 15
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Issue DateTitleAuthor(s)Advisor(s)
2018Online communities, consumer involvement, innovation, and satisfaction affecting brand loyalty of android smartphone users in Ho Chi Minh city, VietnamNgoc Thai Khanh NguyenNittana Tarnittanakorn
2019The Effect Of Brand Image, Product Quality and Sale Promotion to Thai Consumers Decesions to Purchase Korean Brand Cosmetics in Bangkok DistrictHsi Thu Pyae SoneKasemson Pipatsirisak
2010The evaluation of consumers perception related to product attributes and the effect on price sensitivity, brand loyalty, and impulse purchase of mobile phonesPratumrat SopinWuthichai Sitthimalakorn
2019The Impact of Celebrity Endorsement Advertising Frequency on Brand Equity among Idolaters and Non-idolaters: A Study of the Chinese Cosmetics MarketJingrong LuoBoonlert Supadhiloke
2017The Impact of Store Image on Brand Loyalty Among Thai Customers to Use the Service of Japanese Restaurant in Bangkok DistrictGuanhao HuangKasemson Pipatsirisak
2019The Relationship between Brand Knowledge, Brand Experience, Brand Trust and Brand Loyalty on Luxury Brand of Perfume toward Chinese ConsumersJing ChuyuanKasemson Pipatsirisak
2019The relationship between social influence,product attributes,perceived price, brand trust and intention of Chinese people to purchase Thai riceLiyuan ChenKasemson Pipatsirisak
2019The Relationships among Exposure to Chloé Commercial Advertisement, Brand Equity, Customers Satisfaction , and Intention to Purchase as Perceived by Thai CustomersGao YangPacharaporn Kesaprakorn
2018The Study of Factors that affact Consumer Purchase of Luxury Brand Choice Progressing on Hermes,Chanel,Louis Vuitton in BangkokฺBenjawan HanpratumSumas Wongsunnopparat
2017What are the Factors that Consumer chooses to Purchase the Luxury Cosmetic in BangkokPatchara PichittachakulSriwan Thapanya
Showing results 6 to 15 of 15
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