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DSpace at Bangkok University >
Browsing by Subject Brand choice
Showing results 1 to 17 of 17
| Issue Date | Title | Author(s) | Advisor(s) | | 2018 | An Examination of the Communication Strategy Undertaken by Beauty Influencers on Instagram | Sararin Duangkae | Patama Satawedin |
| 2019 | An User-Generated Content Strategy on Brand Equity and Customer Satisfaction toward Purchase Intention among South Korean Millennials: A Case Study of Innisfree | Seoyun Kim | Pacharaporn Kesaprakorn |
| 2018 | A Study of Factors Influencing Chinese Customers in Chinese Restaurant Choice Decision among Three Chinese Restaurant Brands including Huang Ji Huang, Lao Shan Dong, Shu Xiang Yuan | Qin Danli | Sumas Wongsunopparat |
| 12-Dec-2019 | Attitudinal and psychological factors affecting perceived value and buying intention for fashion garment in Myanmar market | Thinn Thinn Aung | Kasemson Pipatsirisak; Suthinan Pomsuwan |
| 2017 | Brand Choice of Chinese Consumers to Adopt Digital Payment Platform in Thailand Focusing on Alipay, Wechat Pay, and Union Pay | Longhui Feng | Sumas Wongsunopparat; Lokweetpun Suprawan |
| 2019 | Factor Positively Impacting Purchase Intention Of “B” Brand Smartwatch Of Customers In Bangkok | Sakbordin Rodkamphon | Penjira Kanthawongs |
| 2019 | Factor Positively Influencing Brand Purchase Intention Towards Luxury Bags of Consumers in Sukhumvit Area of Bangkok | Preyanat Pattanapong | Penjira Kanthawongs |
| 30-Jan-2019 | Factors Affecting “A” Luxury Brand Loyalty of Chinese University Students in Songjiang District, Shanghai, China | Wei Dai | Penjira Kanthawongs |
| 26-Jul-2016 | Factors Influencing Consumer Brand Choice of Top 3 Taxi Booking Mobile Applications in Bangkok: Uber, GrabTaxi and Easy Taxi | Watchareebhorn Sakunlertvattana | Sumas Wongsunopparat |
| 25-Jan-2019 | Price awareness, social influence, sales promotion and brand awareness affecting purchase intention of cosmetic in Bangkok | Su Xinhe | Kasemson Pipatsirisak |
| 2020 | Study for personal branding strategy on Sina Weibo: A Case Study of Xijingmudan | Yiting Jiang | Tiwa Park |
| 2019 | The Effect Of Brand Image, Product Quality and Sale Promotion to Thai Consumers Decesions to Purchase Korean Brand Cosmetics in Bangkok District | Hsi Thu Pyae Sone | Kasemson Pipatsirisak |
| 2019 | The impact of brand trust, perceived product quality and perceived value on Chinese consumers' buying intention of Chinese brand automobiles | Wang Yupeng | Kasemson Pipatsirisak |
| 2019 | The Relationship between Brand Knowledge, Brand Experience, Brand Trust and
Brand Loyalty on Luxury Brand of Perfume toward Chinese Consumers | Jing Chuyuan | Kasemson Pipatsirisak |
| 2019 | The relationship between social influence,product attributes,perceived price, brand trust and intention of Chinese people to purchase Thai rice | Liyuan Chen | Kasemson Pipatsirisak |
| 2019 | The Relationships among Exposure to Chloé Commercial Advertisement, Brand Equity, Customers Satisfaction , and Intention to Purchase as Perceived by Thai Customers | Gao Yang | Pacharaporn Kesaprakorn |
| 2018 | The Study of Factors that affact Consumer Purchase of Luxury Brand Choice Progressing on Hermes,Chanel,Louis Vuitton in Bangkok | ฺBenjawan Hanpratum | Sumas Wongsunnopparat |
Showing results 1 to 17 of 17
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